Boost for 3Rivers: New Partner and Top Executives Join the Team
Hilversum, January 29th, 2025
For over fifteen years, 3Rivers has been passionately helping media companies both domestically and internationally. Today, the firm consists of fourteen professionals and continues to set itself apart through its exclusive dedication to media, the extensive industry expertise of all consultants and its commitment to achieving results rather than producing lengthy reports.
Appointment of Jonatan de Boer as Partner
Jonatan de Boer , who joined 3Rivers in 2022, has been appointed as a partner. He is well-known for his pioneering role in social media and digital strategy; in 2013, he introduced the first scalable business model for social media influencers in the Benelux. Recently, Jonatan has taken on various interim roles, including COO at BumaStemra and Broadcast Director at NEP. Together with Meindert Landsmeer , he will oversee the daily management of 3Rivers .
Oege Boonstra Steps Back from Daily Operations
One of the two co-founders, Oege Boonstra , will reshape his involvement with 3Rivers by taking on the role of non-executive chairman. Although stepping back from daily operations, he will continue to support 3Rivers as chair of a newly established international advisory board. His strategic insight and experience remain invaluable to 3Rivers and its clients.
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Janey van Ierland and Charlotte van Weede Join the Team
As of January 1, both Janey van Ierland and Charlotte Van Weede have joined 3Rivers. Janey was most recently Netflix’s first Content Executive for the Benelux, later expanding her responsibilities to Scandinavia. Prior to that, she founded Nummer19 Management and played a key role in shaping the (international) careers of talents such as Carice van Houten and Halina Reijn. Her expertise in talent management and content strategy is a perfect match for the ambitions of 3Rivers.
Charlotte has built an impressive career in the media industry. She started as a Film Sales Executive in London and went on to lead international sales teams for commercial and award-winning films (Spotlight) and hit formats (The Voice) at companies such as Protagonist Pictures, eOne Entertainment, Global Road, and ITV Global Entertainment. Most recently, she was Managing Director at producer Lemming Film. Her broad expertise in sales, distribution, and operational management is a valuable addition to the team.
The Team
With Janey, Charlotte, and all its other colleagues, 3Rivers is ready to tackle the challenges and opportunities of the dynamic media industry. The 3Rivers team consists of the following media professionals:
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About 3Rivers
3Rivers specializes in strategic and organizational challenges for media companies, approached from an operational perspective. The consultants at 3Rivers all have extensive experience in the media industry, both nationally and internationally. With a pragmatic approach and a focus on achievable results, the firm supports media companies and public organizations in a rapidly evolving market.
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