Booming Investments in Sports

Booming Investments in Sports

Tip of the Week

We had an incredibly insightful conversation at Nixon Peabody LLP’s NYC office, bringing together experts from across the sports industry, private equity, and law. With the explosion of investments in sports and a rapidly evolving landscape, the discussion was truly fascinating. Some key takeaways include:

  • Professional Sports: franchises are in high demand, with record sales in 2023 across all sports and leagues, indicating a healthy market. Sports leagues are seen as recession-proof and offer diversification. Soccer club valuations are rising due to a younger, diverse fan base, along with support from private equity and institutional capital. Significant growth and high returns for investment exist in women’s sports, especially for those who will make it more accessible through media platforms.
  • College Sports: College sports will undergo significant changes in the next 3–5 years as they continue to become more professionalized. There is a consensus student athletes deserve compensation due to the revenue they generate for universities. The House vs. NCAA settlement, expected to finalize in April 2025, will start direct payments to athletes by mid-July 2025, opening new investment opportunities. Conference realignment is another major trend, with the Power Five conferences now reduced to the Power Four. This shift is driven by disparities in media deals, leading to financial imbalances among conferences, making it more of a Power Two model.
  • Regulation and Challenges: Effective regulation is crucial for protecting investors, athletes, and sports organizations alike. Increased advertising and revenue for teams and leagues necessitate compliance and responsible sports betting education, with lessons from the UK’s gambling issues. The House vs. NCAA settlement will set guidelines for revenue sharing, allowing athletes to be compensated as employees, though complexities exist in collective bargaining. There is a need for financial education programs for athletes, especially as NIL payments become institutionalized. Universities and the industry should provide proactive financial education and mentorship.
  • Sports-related Investments: Beyond teams and leagues, the sports industry offers a diverse range of investment opportunities. Using sports assets to unlock public funding for stadium-anchored real estate developments is attractive to investors. YouTube is the leading platform for sports streaming, with investors recognizing the monetization potential similar to content creators.

A big thank you to our speakers Michael Galatioto —GAMCO Investors, Inc.; Kristen Kuliga, Esq. —K Capital Partners LLC; Christopher Ricciardi —NILLY LLC; Thomas Van Wazer —Vesper Company; Christopher P. Williams —Team 100 and Nirvana Water Services; Jordan Graumann —United Soccer League for their participation! ?And of course, a big thank you to my colleague, S. Amy Spencer for moderating with me.


Our weekly newsletter is published to share updates and insights from part of our team of Private Equity and M&A legal talent. This edition is curated by Shaziah Singh.


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This newsletter is intended as an information source for clients and friends of Nixon Peabody LLP. The content should not be construed as legal advice, and readers should not act upon information in this publication without professional counsel. This material may be considered advertising under certain rules of professional conduct. Copyright ? 2024 Nixon Peabody LLP. All rights reserved.

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