BOOMING FORMULA 1 IS COMING TO GERMANY!

Dear Business Community

Through an exciting collaboration with Red Bull , Scuderia AlphaTauri F1 Team is proud to announce our participation in 'The Red Bull Formula NüRBURGRING' showcasing program on 9th September 2023.

Prepare to be transported to the heart of motoring history as we bring to life some of the most legendary Formula 1 cars and drivers at this iconic venue where more than 30,000 fans are expected to attend. Both our star drivers Daniel Ricciardo (8x F1 Grand Prix winner), Yuki Tsunoda (Rising star) and the full force of the Scuderia AlphaTauri Formula 1 Team is going to be present at the venue. Our previous driver Sebastian Vettel (4x F1 World Champion) among other legends, is also going to grace the race track with his presence.

We invite companies to join us at this event in a business atmosphere, where you could experience Formula 1 and?have the opportunity to?interact with the superstar drivers and legends.??

We have a limited number of VIP passes available. Should there be an interest in attending the event and exploring potential partnership collaborations with Scuderia AlphaTauri F1 Team , please contact us via [email protected] to organize a casual discussion over the coming weeks.?

F1 is the largest annual marketing platform globally

Formula 1 racing is booming! With record-breaking live attendances and fast-growing digital engagement channels, F1 is attracting new target groups as it capitalizes on the massive hype throughout the world. Formula 1 is reaching more people in more ways than ever before. ?

Formula 1 boasts over 900 million global fans, averaging 70 million global viewers per grand prix weekend. This has been possible because of the various initiatives taken by the sport:

• City-centre fan festivals

Hosting races and other engagement events in city centres, increasing the visibility of the sport that make marketing and branding via Formula 1 more and more attractive.

• Motorsports meets Hollywood

A documentary series by Netflix, Drive to Survive, has brought in a new category of fans who, in terms of their passion, match the spirit of the motorsport purest. This docu-series has been topping the charts in 27 different global markets and contributed to the huge growth Formula 1 is experiencing right now. There is also a new movie in the works, starring Brad Pitt, being shot alongside the 2023 Formula 1 season.

-> 35% of new F1 fans have been following the sport – people following the sport for less than 5 years

->?85% of Drive to Survive viewers indicate an interest in attending live events

• Growth seen among female and young viewers

Formula 1 has seen a significant increase in the participation and viewership from women. There also been a drastic rise in the viewership from younger audiences, likely attributed to the new and exciting forms of engagement.

->??Average F1 fan age reduced from 40 to 32 years old

->??Female participation is at an all-time high at around 40%

• Focused expansion into new markets

The FIA along with Liberty Media have taken steps to increase the visibility of the sport in USA and the Middle East. With 5 Grands Prix in North America and 4 Grands Prix in the Middle East, Formula 1 is growing rapidly in high-potential markets.

->??56% YoY growth in TV viewership from the American audience between the year 2020 and 2022

->??Austin GP – record Breaking 440,000 fans on track

->??45% U.S. social media follower growth in 2022

->??More races in USA: The addition of the Miami and Las Vegas GP to the calendar over the last 2 years, over and above the existing Austin GP.

->??More races in the Middle East: The addition of the Jeddah and Qatar GPs as the most recent additions

->??9 Races in Europe, with the races in the neighbourhood of Germany: @Spa-Francorchamps (Belgium), Spielberg (Austria) & Zandvoort (The Netherlands)

Germany has been missing on the Formula 1 race calendar since 2021; therefore, Scuderia AlphaTauri F1 Team and Red Bull are committed to bringing the thrill of the sport back to its deserving fans. ?

Motorsports in Germany

• German Motorsport Fans: There are around 7.9 million motorsport fans in Germany, who would love to witness the top step of motorsport live.
• German Formula 1 Fans: Germany ranks 8th in the list of countries with the most number of unique viewers of Formula 1. Even with no race on the calendar, Nielson data suggests that there are 18.1 million race viewers in Germany.

• Germany Motoring Venues: Some of the most iconic motoring venues like the Nürburgring, Hockenheimring, Bilster Berg, and many more are in Germany.
• German automotive ecosystem: Germany has always been and continues to be at the forefront of technical development, especially in the field of automotive technology: Around 16% of the National Export is attributed from the Automobile sector in Germany.?The German automotive sector supports close to 800,000 jobs generating nearly 180 billion euros in revenue in 2021. (Statista)

Do you want to join the exciting marketing race within the world of Formula 1?

Please reach out!

[email protected]