Boolean Search is Now Live in BrandMentions

Boolean search is a manual type of search that allows you to combine keywords with operators so you can better refine your search. Boolean searching is used to help you get search results faster and with more precision. And now, you can use it each time you need it in the?BrandMentions app.

Why You Should Use Boolean Search in BrandMentions

Boolean search is a query methodology that is used to broaden, narrow, or refine search results.

And if you're wondering where is the fancy name coming from, you need to know that the Boolean search was invented by?George Boole, an English mathematician, and author of The Mathematical Analysis of Logic (1847).?Since its invention, it has significantly influenced the evolution of the search, especially of the biggest search engine, Google.

Yet, the Google search results page is not the only area where the Boolean search is very helpful.

In social listening,?Boolean query tracking helps you quickly and effectively identify the exact mentions you are interested in.

Similar to an “Advanced Search” function, Boolean search operators?allow you to include, exclude and tag specific keywords to carefully refine your search results.

We know that each user has different needs and that's why in BrandMentions you can use either of the keyword tracking modes: the default or the more advanced one - Boolean Query Tracking.

Boolean Search Top Advantages

There are obviously many advantages of using Boolean Query Tracking in BrandMentions. Yet, we want to highlight only a few, as we're sure that as soon as you'll start using this advanced type of search, you'll figure out for yourself dozens of other benefits.

More control of your mentions data

Boolean search expression can surely give you more control over the mentions results. Applying relevant Boolean operators can make your task easier and give you more accurate and focused results. The default/classical keyword tracking in BrandMentions can give you great results as well. Yet, there are times when you want a high level of filtering for your search and the normal keyword tracking might not be enough for your needs.

Save time

Apply the operators along with relevant keywords in your expression and you can create a meaningful list of Boolean expression in no time. This will help you save time in expanding your research and filtering the mentions results. The time spent on planning your search query?will pay off well in the end when you’re able to find the data that fit your exact needs.

Accurate search queries

Ever wondered how many websites are there in the world right now? At the time of writing this article, there are near 300 million websites. And our job here at BrandMentions is to look through all of them and offer you the exact data you need. Yet, the better the search query, the better the results. If you create a Boolean expression no matter how long but with as many operators as needed, chances are that your results will be highly accurate and on point.?

Track generic brands easier

We know how much of a struggle it is to monitor generic brands. For example, telecommunications corporation Orange, or the technology company Apple. Our own brand is made up of a generic name: Brand Mentions (also referred to as BrandMentions or brand mentions or even BM). Therefore, we know how difficult it is for generic brands to be monitored as we're facing this issue ourselves. Yet, using Boolean search can make your work way easier, as you can define keywords and operators that will give you the mentions of your brand, and not other irrelevant results.

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Boolean search is a complex topic indeed, but we know that once you go to Boolean Search tracking, you'll never go back. So,?take it for a spin?and tell us what you think about it. We'd love to hear your thoughts on it!