Boolean is the best way to go
Marcel van der Meer
AI & Sourcing Trainer | LinkedIn Recruiter expert | Keynote speaker | Influencing expert | ?? Automation
Part 4 of the LinkedIn Recruiter Simplified series.
What do you think you should use? LinkedIn job titles or Boolean.
I will use the same example of a PHP developer in Sydney.
LinkedIn Job titles
1. For the first test, use the LinkedIn job titles:
115 results, wow, look like a hit. 115 PHP developers are spammed to "death" because everybody who uses the standard LinkedIn search finds the same PHP developers. Put them in a project, and a standard InMail will be sent out.
2. For the second test, exclude the LinkedIn job titles and enter the word PHP into the search.
28 other results. This individual N.X.C.W. is a PHP Developer. Why can't LinkedIn find this person? Sometimes, job titles are misplaced and can't be found.
Another example that is clearer to me is PHP Dev instead of a developer.
3. We used some basic Boolean for the third test to find more results.
In this case, I used some basic Boolean (developer OR programmer OR dev OR "software engineer") and entered PHP as a keyword in the keyword section. And I have excluded the 115, as you can see.
5.2K+ results vs 115 results. There are way too many. I know. But imagine that you entered more keywords or excluded some titles, companies, or keywords. This way, you won't start with a talent pool of only 115, but you start with a broader talent pool.
I made a point here; there is much to gain with just some basic Boolean.
领英推荐
Boolean Job titles in Job titles or in keywords?
This is one of the common mistakes I run into when training people. They love the number of results. But you can't control the results.
Let's say that you search in this keyword section. (developer OR programmer OR dev OR "software engineer") AND PHP. You get tons of results. Sure, 14K+, to be exact. But also this kind of results, lead architect who used to be a developer 20+ years ago.
So my tip if you want to search for job titles. Use Boolean—research how they are called in other companies and search for current titles only.
Need help with Boolean?
I made two free ebooks for you to download for free. It comes with a free online Boolean builder and with a research sheet.
English version ???? : https://sourcingtraining.com/boolean/
Dutch version ???? : https://klikwork.nl/boolean/
Next week, I will explain a hidden feature in LinkedIn where you must use LinkedIn Job Titles.
About Sourcing Training by Klikwork
More info: ???? www.klikwork.nl or ???? www.sourcingtraining.com
I am a public speaker and ?? to travel. If you have an HR, Recruitment, or Sourcing Conference, please DM me here on LinkedIn.
Great insight! ?? Remember what Albert Einstein said: "The only source of knowledge is experience." ?? Your hands-on approach adds so much value to the LinkedIn recruiting discussion. Keep simplifying complex choices for us! #KnowledgeIsPower #RecruitmentSimplified ?
Experienced Recruiter in Technology, Data and Marketing | Connecting freelance & perm professionals with great clients!
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