Books I Read November 2018
For those of you who read my article last month or the article the month before that you will know that I have set myself a challenge to read more every day of every week for the rest of the year (and beyond).
As part of this challenge I decided that I am going to share my monthly reading list here with all the links that will lead you to where you can find and obtain the books I've recently read.
If you like any of the books let me know in the comments...
If you've also read a good book in the last month please share in the comments also...
Anyway lets kick this article off for November:
- Which Lie Did I Tell - William Goldman
I picked up this book again when William Goldman passed away and decided to give it another read.
My mother actually bought me a copy of this when it was first published and while I enjoyed it at the time I felt that it was a lesser read than Goldman's original piece on screenwriting "Adventures In The Screen Trade".
On second evaluation its actually quite a good book.
Its not so much a sequel to Adventures In The Screen Trade and to get more out of it you have to go into with that frame of mind.
Blurb about the book here:
From the Oscar-winning screenwriter of All the President's Men, The Princess Bride, and Butch Cassidy and the Sundance Kid, here is essential reading for both the aspiring screenwriter and anyone who loves going to the movies.
If you want to know why a no-name like Kathy Bates was cast in Misery, it's in here. Or why Linda Hunt's brilliant work in Maverick didn't make the final cut, William Goldman gives you the straight truth. Why Clint Eastwood loves working with Gene Hackman and how MTV has changed movies for the worse,William Goldman, one of the most successful screenwriters in Hollywood today, tells all he knows. Devastatingly eye-opening and endlessly entertaining, Which Lie Did I Tell? is indispensable reading for anyone even slightly intrigued by the process of how a movie gets made.
You can get the book on Amazon by clicking here
2. Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses - Joe Pulizzi
What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later?
This is the question that Joe Pulizzi deftly answers in this compelling piece for anyone looking to better understand and build up their content marketing strategy.
Blurb about the book here:
In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds.
The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It's a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years straight. It's also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you'll be able to sell pretty much anything you want.
Today's markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.
A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
These steps are:
- The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
- Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
- Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
- Diversification: Grow your business by expanding into multiple delivery channels
- Monetization: Now that your expertise is established, you can begin charging money for your products or services
This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you'll be running your own profitable, scalable business.
Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.
You can buy the book on Amazon by clicking here.
3. What Every Body Is Saying: An Ex-FBI Agent's Guide to Speed-Reading People - Joe Navarro with Marvin Karlins
This book is pretty interesting to anyone interested in the nonverbal and physical clues that people give when they are talking to you.
Essentially it illustrates which nonverbal clues telegraph untrustworthiness and deception and which radiate sincerity and compassion.
To book provides the reader with a pretty fascinating take on body language and the ability to decipher it for use in everyday life.
You can read the blurb about the book here:
Read this book and send your nonverbal intelligence soaring.
Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you.
You will discover:
- The ancient survival instincts that drive body language
- Why the face is the least likely place to gauge a person's true feelings
- What thumbs, feet, and eyelids reveal about moods and motives
- The most powerful behaviors that reveal our confidence and true sentiments
- Simple nonverbals that instantly establish trust
- Simple nonverbals that instantly communicate authority
Filled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world...
He says that's his best offer. Is it? She says she agrees. Does she? The interview went great—or did it? He said he'd never do it again. But he did.
You can get the book from Amazon by clicking here.
Thats it for this month.
I hope you get a chance to read some of these books (if you have read them your comments are warmly appreciated - always interested in hearing different perspectives on books).
Feel free to share your reading list in the comments as well.
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