Books I Read in the Last 2 Years

* Recommended

1.      Small Data - Martin Lindstrom

2.      The Most Important Thing - Howard Marks

3.      The Storytelling Animal - Jonathan Gottschall

4.      *How the World Sees You - Sally Hogshead

5.      Tribes - Seth Godin

6.      Flow - Mihaly Csikszentmihalyi

7.      *Hey Whipple, Squeeze This! - Luke Sullivan with Sam Bennett

8.      Confessions of an Advertising Man - David Ogilvy

9.      Fascinate - Sally Hogshead

10.  War! What Is It Good For? - Ian Morris

11.  The Invisible Gorilla - Christopher Chabris and Daniel Simons

12.  Why Information Grows - César Hidalgo

13.  *Influence - Robert B. Cialdini

14.  How To Read Literature Like A Professor - Thomas C. Foster

15.  The Muqaddimah - Ibn Khaldūn

16.  Newsjacking - David Meerman Scott

17.  Mastery - Robert Greene

18.  The Da Vinci Curse - Leonardo Lospennato

19.  *Nudge - Richard H. Thaler & Cass R. Sunstein

20.  *Predictably Irrational - Dan Ariely

21.  Gemba Kaizen - Masaaki Imai

22.  The Lean Startup - Eric Ries

23.  Decisive - Chip and Dan Heath

24.  *The 48 Laws of Power - Robert Greene

25.  The Prince - Niccolò Machiavelli

26.  *The Lucifer Effect - Philip Zimbardo

27.  The True Believer - Eric Hoffer

28.  Focus - Al Ries

29.  Why We Work - Barry Schwartz

30.  The Art of Asking - Amanda Palmer

31.  *Paid Attention - Faris Yakob

32.  Permission Marketing - Seth Godin

33.  *Selling the Invisible - Harry Beckwith

34.  *Twitter Is Not A Strategy - Tom Doctoroff

35.  The Sales Bible - Jeffrey Gitomer

36.  *The Ultimate Sales Machine - Chet Holmes

37.  *Why Everyone (Else) Is a Hypocrite - Robert Kurzban

38.  Marketing 3.0 - Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

39.  What to Do When You’re New - Keith Rollag

40.  Customer WinBack - Jill Griffin and Michael W. Lowenstein

41.  Evergreen - Noah Fleming

42.  The Charisma Myth - Olivia Fox Cabane

43.  *How to Win Friends & Influence People - Dale Carnegie

44.  Insight Selling - Michael Harris

45.  Buyer Personas - Adele Revella

46.  Purpose - Nikos Mourkogiannis

47.  *Social Media is Bullshit - B.J. Mendelson

48.  *Positioning - Al Ries and Jack Trout

49.  Brainfluence - Roger Dooley

50.  Growth Hacker Marketing - Ryan Holiday

51.  *The Art Of Thinking Clearly - Rolf Dobelli

52.  The Wisdom of Psychopaths - Kevin Dutton

53.  The Art of War - Sun Tzu

54.  Design To Grow - Davis Butler & Linda Tischler

55.  The Elements of Scrum - Chris Sims and Hillary Louise Johnson

56.  Scrum - Jeff Sutherland

57.  Brandwashed - Martin Lindstrom

58.  The Soul of an Octopus - Sy Montgomery

59.  The Art of Choosing - Sheena Iyengar

60.  The ONE Thing - Gary Keller and Jay Papasan

61.  Mindset - Carol Dweck

62.  *Contagious - Jonah Berger

63.  Campaigns that Shook the World - Danny Rogers

64.  Brain Bugs - Dean Buonomano

65.  A Whole New Mind - Daniel H. Pink

66.  Drive - Daniel Pink

67.  Where Good Ideas Come From - Steven Johnson

68.  *The Evolution of Everything - Matt Ridley

69.  The Ultimate Introduction to NLP - Dr. Richard Bandler, Alessio Roberti and Owen Fitzpatrick

70.  *The Language Instinct - Steven Pinker

71.  Through the Language Glass - Guy Deutscher

72.  *The Demon-Haunted World - Carl Sagan

73.  The Sense of Style - Steven Pinker

74.  How to Read a Book - Mortimer J. Adler and Charles van Doren

75.  The Pyramid Principle - Barbara Minto

76.  Competitive Strategy - Michael E. Porter

77.  Cashvertising - Drew Eric Whitman

78.  *The Design of Everyday Things - Donald A. Norman

79.  Diversity and Complexity - Scott E. Page

80.  Blink - Malcolm Gladwell

81.  The Black Swan - Nassim Nicholas Taleb

82.  Mindwise - Nicholas Epley

83.  Change by Design - Tim Brown

84.  Nonzero - Robert Wright

85.  *Hooked - Nir Eyal

86.  *Truth, Lies and Advertising - Jon Steel

87.  The Five Elements of Effective Thinking - Edward B. Burger and Michael Starbird

88.  Magic Words - Tim David

89.  *Six Thinking Hats - Edward de Bono

90.  The Brand Gap - Marty Neumeier

91.  Simple Rules - Donald Sull and Kathleen Eisenhardt

92.  *How Brands Grow - Byron Sharp

93.  *Thinking, Fast and Slow - Daniel Kahneman

94.  The Attacker’s Advantage - Ram Charan

95.  The Signal and the Noise - Nate Silver

96.  Simply Complexity - Neil F. Johnson

97.  *Thinking in Systems - Donella H. Meadows

98.  As We Speak - Peter Meyers and Shann Nix

99.  Words That Work - Dr. Frank Luntz

100.                       Brief - Joseph McCormack

101.                       *Thank You for Arguing - Jay Heinrichs

102.                       Words Like Loaded Pistols - Sam Leith

103.                       I is an Other - James Geary

104.                       Shortcut - John Pollack

105.                       *The Selfish Gene - Richard Dawkins

106.                       Good Strategy, Bad Strategy - Richard Rumelt

107.                       What Great Brands Do - Denise Lee Yohn

108.                       Made to Stick - Chip Heath and Dan Heath

109.                       Duct Tape Marketing Revised and Updated - John Jantsch

Currently Reading:

·        How Brands Grow II - Jenni Romaniuk & Byron Sharp

·        Why Not? How To Use Everyday Ingenuity to Solve Problems Big and Small - Barry Nalebuff & Ian Ayres

What's yours?