#BookMarkThis №49 | We Did So Much This Month It's Almost Scary
October has been a dynamic month for us! From taking the stage at major industry events and celebrating an exciting award win for Emanuel (Еmo) Tonev ?? , to staying up-to-date with all the latest LinkedIn news, we've been on fire. Whether it’s sharing insights, networking, or pushing the limits of creativity with our clients, we’ve been busy making moves! Curious to know how we did it? Read on to discover our key highlights, projects, and what’s next for our team.
The New Edition of The Linked Academy is Here!
Halloween is coming, and we wanted to celebrate it accordingly – stay tuned for some spooky surprises at the end of this email! But not only do we have some rather exciting news, but we also have 13 brave Human Resources representatives in The Linked Academy - Human Resources Edition this autumn. The fatality here was not sought, we promise! Over the next weeks, they’ll dive even deeper into mastering LinkedIn, learning everything from personal profiles and company pages to creating impactful Human Resources content and optimizing job postings.?
What's New - or Actually, What's Last - With LinkedIn on "Ask Us Anything"
How can you get the most out of your Ads Campaign Manager on LinkedIn? How will the platform evolve with the new video feed, and what’s new with the My Company Tab? Alex, Daria Stoyanova ?? , and Elena Mirchovska ?? gave all the answers in the latest episode of Ask Us Anything! In addition to welcoming new faces, we discussed some important LinkedIn updates, such as the TikTok-style video feed now available in Bulgaria and the upcoming changes to the My Company Tab – one of our team’s favorite LinkedIn features. Couldn't watch us live? Catch up with all the news on YouTube or Spotify.
What Did Our Partners Achieve This Month?
We’re always happy to celebrate our partners’ achievements, even when we haven’t been directly involved in them! This time, we’re celebrating Nadezhda District in Sofia welcoming the future of retail shopping. Our partners Park Lane Developments and Mitiska REIM have acquired a second landplot in a strategic location for their next project which will offer 13 000 sqm of retail space. The development will focus not only on the comfort of shoppers but also on the environment. The end goal of the project is a BREEAM "Excellent" Certification, landscaped parking area and electric vehicle charging stations.
Another exciting moment comes from our partner ?koda Bulgaria as they made headlines with the world premiere of their all-new ?koda Elroq – a cutting-edge electric compact SUV. With three battery options, fast charging, a sustainable interior, and advanced tech features like remote parking and a ChatGPT-based voice assistant, the Elroq is set to revolutionize electric mobility.
Alex Moderated Two Major Events by Digipay and Forbes
In the past month, Alexander Krastev ?? took center stage at two major events, showcasing his expertise in AI and technology. He has clearly stepped into a new role as a sought-after moderator, bringing his knowledge and charisma to high-profile platforms. At the DIGI PAY event, Alex moderated a keynote session with Anastasiia Zhdanova , exploring the revolutionary impact of AI and RPA on the financial sector. Shortly after, he brought his signature charm and insight to the Forbes Bulgaria Women Forum 2024, where he led a dynamic panel on AI’s transformative role in marketing with Vassilena Valchanova and Valentina Kutseva , engaging with over 40 influential women.
Emo Recognized as One of The Best Digital Marketing Specialists in Bulgaria?
Heh, Emo, Emo... you keep amazing us every single day. Awards, keynotes - there’s no stopping you! From being recognized as one of the best young digital marketing specialists in Bulgaria, especially in the content marketing field, to excelling as one of the top students in the Faculty of Marketing at the University of Economics - Varna your journey is nothing short of inspiring. ?And just when we thought you couldn’t raise the bar any higher, this month you delivered a lecture in front of 600 people in Plovdiv! No pressure, right? Keep up the fantastic work - seems like the stage is just your natural habitat now!?
Tedy is a Mentor at Teenovator
We believe that sharing knowledge and growing together is the key to success. That’s why we’re excited to announce that ???? Tedy Rafailova ?? is taking on an exciting new role as a mentor at Teenovator Vol. 6!?
Teenovator is a free 9-month program designed for students across the country, where passionate mentors guide them in developing their own startup ideas - much like Thomas Edison and the light bulb, but at an early stage. Each mentor duo leads a group of 10 students, helping them shape their entrepreneurial journey.
Emo and Didi Taking Over the Seaside
The seaside coast was busier than ever, and we just can't disagree with that! Dilyana Deneva ?? was truly in the spotlight, covering lectures along the fascinating Thracian gold for some of the top PR representatives of the municipalities in Bulgaria (well, Emo helped her, but just a bit). She also spoke in front of more than 200 people about LinkedIn and marketing strategies. Her energy and insights captivated the audience, making the atmosphere even more vibrant. It’s safe to say that Didi’s contributions made this season on the coast rather unforgettable!
RIP Gold Top Voice Badge (2023-2024)
This Halloween, we're mourning the spooky end of LinkedIn’s Gold Top Voice badge. Gone too soon, but never forgotten! But fear not, the future of LinkedIn is alive and well! Join us on November 1st for our Ask Us Anything About LinkedIn live event, where we’ll resurrect all the latest updates (and dig up some fresh insights)! What will rise from the ashes of Top Voice? Find out from our team and bring your questions… if you dare!
Where to Meet Our Team in November
October was packed with events, and November promises to be just as dynamic! On November 6th, our team will take the stage at Brand Talks with back-to-back insights that are not to be missed. Alex Krastev will kick things off with the data you need to build powerful brands on LinkedIn. Then he’ll hand the mic to Emo Tonev, who’s ready to challenge the idea that corporate LinkedIn pages are “out of fashion.”
But we’re not stopping there! On November 8th, Alex will be at Digital4Razgrad, diving even deeper into the strategies that drive digital success. Hope to see you there!
LinkedIn Receives a Hefty Fine, Battles Against Misinformation, and Much More
LinkedIn boasts has over 1 billion members, but don’t be too impressed just yet - only 28% of users in Europe log in monthly! What’s behind this paradox? Plus, there’s a lot more happening on the platform, including its new initiatives to boost engagement. Curious to learn more? Dive into the latest edition of the LinkedLetter!