#BookMarkThis №47 | Catching the Last Summer Rays, Celebrating Our Achievements

Although summer isn’t over yet, September is just around the corner, and soon it’ll be time to trade cocktails and seaside sunsets for the office scenery. However, we found a way to keep the seaside close even in the office - we have freshly painted blue walls to remind us of the sea! So, don't think we’ve only been relaxing this past month - there’s been a lot happening at BookMark! From exciting new projects and team achievements to even bigger successes for our partners, check out all the great things that have happened over the last few weeks!

Last Chance to Sign Up for The Linked Academy at a Reduced Price

Haven’t signed up for The Linked Academy - Human Resources edition yet? Time is running out! This might be your last chance to take advantage of our promotional offer of 450 BGN - prices are going up on September 1st!

Whether you're aiming to optimize your personal and corporate LinkedIn profiles, create content strategies, or enhance your data analytics skills, our 7-week program is tailored specifically for Human Resources professionals ready to conquer their industry on LinkedIn. The course will be held in Bulgarian. Join us and discover how to use LinkedIn in the best way possible!?

My Company Tab - the Solution for LinkedIn Engagement

As autumn knocks on the door (and no, not Heaven's door, despite what Bob Dylan might suggest), it’s time to refocus on office culture and reconnecting with our beloved colleagues. But did you know that LinkedIn offers a unique way to engage and collaborate with your team directly through your company page? LinkedIn’s “My Company” Tab is a valuable tool for keeping employees informed, engaged, and connected.

It features updates on new hires, company milestones, and trending content. This tab also plays a crucial role in employee advocacy, enabling teams to amplify the company’s brand messages. If you want to boost your presence on LinkedIn, don’t overlook this feature. In case you need help with it, hit us up - we might be able to assist you! For more details, feel free to read the entire article .

The Weekly Sharing Tracker Revealed In The Latest "Ask Us Anything" Episode

Missed our monthly live sessions? We hear you - we missed them, too! After a well-deserved summer break (a bit longer than the one at F1), we're excited to announce that Ask Us Anything About LinkedIn Season 3 premieres on September 13th! Don't you even dare to skip this comeback - mark your calendars, sign up as an attendee, and start preparing your questions. We've got the answers!

What Did Our Partners Achieve This Month?

One of our partners, Park Lane Developments , is ready to kick off an exciting new venture with Mitiska REIM to develop retail parks across Bulgaria. This collaboration promises new opportunities, beginning with the construction of at least five retail parks over the next five years. The first project will be located in Sofia’s Hadzhi Dimitar district, spanning over 14,000 square meters.

In addition to the upcoming retail parks set to bring joy to thousands in Bulgaria, one of our esteemed partners, the Ministry of Environment and Water of Bulgaria , played a pivotal role in hosting and organizing the 61st plenary session of the Intergovernmental Panel on Climate Change IPCC . This gathering around the climate change brought together hundreds of scientists and government delegates to discuss critical topics, ensuring that scientific insights effectively inform countries' climate policy decisions. The event marked a significant step in establishing Bulgaria as a contributor to global efforts in combating climate change.

Over 20 Human Resources Representatives Drew Inspiration for LinkedIn

This month, Emanuel (Еmo) Tonev ?? delivered a lecture to 22 Human Resources professionals on effective LinkedIn recruiting. He highlighted the importance of active recruiting over passive approaches, the value of writing on LinkedIn, and shared insights from his personal analysis during his bachelor's and master's thesis.?Emo's session provided actionable strategies for enhancing recruitment efforts and leveraging LinkedIn for talent acquisition.

Dilyana Was a Special Guest on the ICU Podcast

In the latest episode of The Tender Podcast by ICU, Dilyana Deneva ?? shared her inspiring journey, discussing the profound impact that literature have had on her life. Whether you're interested in learning more about her dedication to ICU and Az Cheta , her advocacy for people with disabilities, or the books that have shaped her perspective, you won't want to miss this episode. Listen to the full conversation on YouTube or Spotify .

Who's afraid of LinkedIn videos?

Are you hesitant to hit "record" and share video content on LinkedIn? You're not alone. The good news is that polished videos are no longer necessary - authentic, low-budget clips are trending. Start with what you know, be creative, and grab attention in the first few seconds. Need more tips? Check out the latest Forbes Bulgaria article by Alexander Krastev ?? . You can find it in English as well, just click here .

Lushka Became a Part of Women in Marketing - Bulgaria

Marketing is a team game, and for Lushka Kokotanekova , becoming part of a community that empowers women in the industry was another step in her career development. She attended the first networking dinner organized by Women in Marketing - Bulgaria ???? . Lushi described the event as emotional, memorable, and filled with valuable advice and new connections.?

Didi to Speak at the Omni-Social Marketing Conference

Ever wanted to hit up an event that isn’t just all about TikTok and Instagram, but covers all the must-have social media channels in Bulgaria? Well, guess what? It’s happening! On October 5th, in Varna, Didi will attend the first Omni-Social Marketing Conference in Bulgaria. Secure your ticket now and learn why being on LinkedIn is a total game-changer for every pro and every brand.?

Improved Search Engine Capabilities, New Certifications and Research on Creativity and B2B Ad Performance

In the latest edition of The Linked Letter , we talked about LinkedIn’s latest updates, including improvements to the content search engine, a new Customer Success Certificate in partnership with ChurnZero, and insights from LinkedIn’s B2B marketing research. From improving search capabilities to linking creativity with better ad performance, these developments are set to really change the way you engage on the platform. Catch up on all the details and see how these changes can benefit your LinkedIn strategy!