#BookMarkThis №37 | Busy Bees On Fire

It's hard to realise that this month is almost over. So much happened at a spectacular speed – LinkedIn trainings, workshops, birthday parties, campaigns and projects. We collected a minimum of all this as a recap below. Check it out and let us know if you have any ideas about? anything else you'd like to see from us! We're one email away from you.

Our Warriors

Once again we had a special occasion to celebrate! Alexander Krastev ?? had a birthday and we surprised him at the office with a delicious cake, songs, hugs, online greetings from our office in Varna – love was everywhere!

We wish him a lot of health and happiness, as well as even more successful projects. We thank him for his guidance and support, for teaching us something valuable everyday and being our valuable manager and friend.?

At BookMark , we take immense pride in the achievements of our team members, and today, we're thrilled to celebrate Raliy Yordanov 's remarkable feat - a brand-new certification! Raliy has earned the coveted Q3 2023 Session Attendance Stamp as a Certified Marketing Expert, showcasing his commitment to excellence and staying at the forefront of industry trends. Join us in applauding Raliy for his dedication and passion that continue to inspire us all!

Ask Us Anything About LinkedIn - S02 E02

In our recent 'Ask Us Anything About LinkedIn' episode, we dived deep into the captivating world of LinkedIn's latest updates and features. From the rise of AI-generated content and the challenges it poses to distinguishing human-created from AI-generated posts, to the exciting introduction of Thought Leader Ads that can elevate your professional brand, and the revamped Newsletter format designed to engage your diverse audience, our team shared valuable insights to help you navigate the evolving landscape of this professional network. Be sure to catch the episode for a treasure trove of tips and strategies to enhance your LinkedIn presence and make sure to join the next one!

The Linked Blog presents ...

How to Use the LinkedIn Ad Library: A Transparency Tool for Advertisers and Users – The Linked Blog

Now every internet user can see detailed information about the active campaigns for all advertisers on LinkedIn - see how in our article on The Linked Blog .

LinkedIn News

LinkedLetter #113: New Generative AI In Sales Navigator, Branded Content Library and More

Get ready to be in the know with the newest edition of LinkedLetter! In this issue, we're spilling the beans on LinkedIn's MRC accreditation for ad metrics, game-changing generative AI features in Sales Navigator, a new search feature for branded content partnerships, and exciting opportunities for AI upskilling.

As tradition goes, this month, our youngest BookMarkee - Teodora Dimitrova ?? had to organise a team-building activity to her taste. She had no worries coming up with an idea, since she had practiced Ballroom dancing for 12 years, and the Latino rhythm is in her blood. Tedi held an unforgettable dance lesson for the team, while having enormous fun, many laughs and funny jokes around. It's never too late to start practicing something new, as latin dancing was for sure a new experience for the whole team!

Alex was among the lecturers during Skills Lab at Tuk-Tam Hive with an insightful and engaging workshop! He revealed the effective ways for young people to establish their personal professional brand. An hour was not enough for the attendees, who were curious to know more and eager to start using the professional network as a tool in their first career steps.

Last month, we told you that Tedy Rafailova was invited to talk about how LinkedIn can be used in the most effective way both for professionals and for companies at Katya Vassileva 's podcast. Now the episode is online and you can listen to it here.

You'll hear Tedy sharing how people can demonstrate their expertise there and how different businesses can stand out, find potential employees and build valuable B2B connections.

One more insightful presentation, this time aimed at female thought leadership on LinkedIn. More than 50 female professionals gathered at Polygraphia Office Center for the special workshop on the topic for the women's network event by AHK Bulgarien (German-Bulgarian Chamber of Industry and Commerce) Alex was invitetd as a lecturer. He outlined the potential of LinkedIn in this direction and how the effective presence and regular posting can make the ladies stand out and demonstrate their expertise in the best way.

After Alex showed how professionals themselves can be active on the network, he also revealed how employee engagement can be stimulated. During the Swift People Conference he talked about some effective practices to make professionals shine on LinkedIn, creating appealing content that will contribute to the establishment of a company's employer brand.?

Glimpse Into Our Partners' Achievements

Besides our team members, our partners are also celebrating their birthdays in September! IOW Bulgaria Ltd, part of Axel Johnson International is already 20 and during these years they managed to become a trustworthy partner, providing innovative engineering solutions from renowned companies. We are already looking forward another anniversary - 20 years of us being partners! If you want to know more about their business and meet with some members of the team, visit MachTech and InnoTech 2023. You will find them on Stand A12, Hall 2 at Inter Expo Center Ltd .

A little older, but also in their 20's is another partner of ours - Europrint Bulgaria We congratulate them for their 26th birthday and for establishing their company as a leader in the printing industry. We wish them even more creativity and eye-catching corporate materials, which not only bring joy, but easily come in hand for professionals in a variety of industries.

Our partners from ?koda Bulgaria are making us think about our precious moments, spend with our loved ones, while traveling, laughing and enjoying life. During the "Make every kilometer count" campaign they turn the attention to our experiences and emotions and the opportunities we have to explore the world. Follow them on LinkedIn, Facebook and Instagram to learn more about their brand campaign and about everything they have to share.

All the leading research in the field of Big Data and AI in Bulgaria can now be find in one place - GATE Institute 's newsletter on LinkedIn. There you can learn about their project and the upcoming events you can visit. Subscribe, especially if you are interested in these topics and consider a career in this field.