Bookmark this… Part 3
Winding through 65+ newsletters has allowed me to see a clear progression, not just in writing but also in how I approach the business day to day. I don't talk about that in the newsletters as much as I do sales techniques for top-of-funnel sellers and lead generation.
There is one thing that's been evident.
I'm growing up.
I'm seeing things more clearly.
I'm finding that life certainly isn't about profit and money, but if you are given the choice, choose profits.
What I see myself writing about in the future will be more about the product evolution at MAGNETIC , and how we distilled our service and software offerings down through multiple rounds of user testing, iterating and extremely valuable feedback.
That's been everything to me.
So, thank you for continuing to navigate the journey. I know you are learning along the way, and I am learning from you. Together, we are better off for it.
So, let's get to work!
Here we go with part 3 of my newsletter memory lane. Don’t snooze on these. Find the ones that speak to you and read them!
Newsletters 37-54:?
Newsletter 37
Why you should read this:
“Wait Steve, so you are saying that I don't need to have SDR's go cold outbound?"
No.
You still go outbound, but you reduce your footprint for outbound and make it more tactical and automated. All with triangulated targeting. Read on to find out more!
Newsletter 38
Why you should read this:
I am creating a 5-year plan to take down Predictable Revenue so I can retire and die happily, and I'm documenting the entire journey. I outline how I plan to do tha in this newslettert. Read the newsletter to find out more!
Newsletter 39
Why you should read this:
Predictable Revenue isn’t working like it used to. When I started MAGNETIC in April, I had a mission to figure this out, but it didn't come easy.
I was staring at data sets with over 50,000 touchpoints and it was apparent that outbound wasn’t working in nearly the same way it had been every other time I’d implemented my system.
Something wasn’t quite right.
Product-Market fit was there. We had the right audience. We were using all of the best cold/outbound email techniques. We were coordinating our outbound efforts properly.?
But the results kept getting worse. I was ready to admit defeat. Something in the loop is broken. But from there, I went to the next, more important question: “How do we fix it?”
That’s when it hit us…
Newsletter 40
Why you should read this:
Marketing channels are something you hear about all the time…
Channels are passive. Channels are something you switch between. Channels are something you consume without thinking about.
But that’s not how our buyers are thinking about it. They’re active. They’re focused on moving forward. They want to do their job better, quicker, make more money, impress their boss.
Marketing and sales is all about guiding action. Helping people make up their minds
You can’t do that passively.
So instead at MAGNETIC we’ve taken to calling them Revenue Pathways.
Read the newsletter to learn more!
Newsletter 41
Why you should read this:
The market still questions the value of content. I’ve seen the value of content done properly. I’ve done it myself.
With my last organization, I drove $5 million + in revenue just by posting once a day.
That's it. Content does more than capture “demand” or “awareness”.
Content drives revenue.Content drives action.
Content keeps you top of mind so that when your buyers are in the market, you’re who they think of.
Read more in the newsletter!
Newsletter 42
Why you should read this:
You’re never going to get Sales and Marketing alignment following the old playbooks.
It doesn’t matter how many team offsites you have.
It doesn’t matter if you straight up bribe your people to be nicer to those on the other side of the fence. You can even align KPI's and units of measurement goals, it gets far worse. Trust me.
Why? There is a simple explanation that we need to double-click onto. Read more in the newsletter!
Newsletter 43
Why you should read this:
Selling is not negotiating. Far from it.
Selling is about talking. Negotiating is about listening.
Selling is about persuasion. Negotiating is about collaboration.
Selling is about win-lose. Negotiating is about non-zero-sum.
Read more about in the newsletter!
Newsletter 44
Why you should read this:
REFLECTIVE WRITING
To me, there is no writing that is more important. Consider it data for your life. The heart lies and the brain is constantly kicked in hyperdrive with dopamine doses firing at record speeds.
Slow it down.
Reflective writing focuses on personal introspection and processing your thoughts and emotions. It's a tool for self-discovery and understanding. Here's why it's valuable…Read more about in the newsletter!
Newsletter 45
Why you should read this:
Well, here we are. Let's avoid the dramatics and cut to the chase.
领英推荐
Here are my personal top 10 lessons from 2023.
If you can borrow them to avoid a little pain or gain perspective from them, then that puts a smile on my face….
Read more in the newsletter!
Newsletter 46
Why you should read this:
Heading to $3.2 million at a 54% margin sure as hell beats $5.4 million at a -22% margin. I've been on both sides in a matter of 24 months. Yeah, it's a fucking roller coaster but I'm no longer interested in pursuing that.
My goal?
To build a boring business..
Read more in the newsletter!
Newsletter 47
Why you should read this:
If business is a battlefield then 2022-2023 heading into 2024 has been an absolute blood bath. I've spent countless hours with some of the leading founders in the industry, and there is a stark contrast between those companies that are forging ahead vs. those stuck in the mud.??
As we plant firmly in what is 2024, it's time to realize this is absolutely a different environment than in 2020.
Here are the ten specific, non-negotiable directives that your company must embrace this year…Read more in the newsletter!
Newsletter 48
Why you should read this:
Sports are an amazing place to look for concepts and ideas for both business and life.
I study what works for top performing athletes and coaches because they’re fertile grounds for experiments and outcomes couldn’t be more clear. In fact this post was inspired by an exceptional Rick Rubin podcast with Phil Jackson but more on that later.
There’s one quote by a Dr. Gil Grissom (the OG main dude on CSI) who once said:
“Organized sports is the paradigmatic model of a just society... Everyone knows the same language, everyone knows the rules, and there's a specific punishment handed out the moment someone tries to cheat. It's instant morality.”
Read more in this newsletter!
Newsletter 49
Why you should read this:
Simplicity is not something that I naturally favor, even when I know it’s the best path forward in many instances.?
What I have learned now is that every facet of my business becomes more manageable when things are simplified.?
And when things become simplified, things become good.
Quickly.
Introducing...
Read more in this newsletter!
Newsletter 50
Why you should read this:
"I'm giving you these comments, because I have very high expectations, and I'm confident you can reach them."
Wow.
Ego is an interesting concept that changes when you switch contexts…
Self-importance, self-esteem, whatever sense of self we all have starts with our ego. Let's delve into the benefits of having a solid ego and what it signifies for founders…
Read more in this newsletter to find out!
Newsletter 51
Why you should read this:
Founders are founders for one unifying reason.
People start businesses for many, many different reasons.
We’re talking:
But despite all these reasons there’s one thing that is a commonality amongst us all…
Read more in this newsletter to learn what that is!
Newsletter 52
Why you should read this:
The very first thing that we do when we take on a new customer is to perform an audit on all existing messaging.
99% of the time, we start fresh.
We call this the ICP teardown and here are the 4 components to the MAGNETIC ICP teardown…
Read more in this newsletter!
Newsletter 53
Why you should read this:
If I have any bet in 2024, it's a tie.
YouTube and The LinkedIn Newsletter have equally won my heart, and today, I will focus on the art of writing a newsletter on LinkedIn. I have written over 56 newsletters and am very grateful for the 8,000+ weekly subscribers.
I appreciate you more than you know.
So, without further wait, let's get to work! Below, I will outline exactly how I would go about writing a LinkedIn Newsletter….
Read them in this newsletter!
Newsletter 54
Why you should read this:
There exist a select few companies whose innovations have not just entered the market but have altered its very fabric, setting new standards and expectations.
And then, there's the vast majority, navigating the challenging waters of market relevance through the sheer power of their messaging, turning what might have been mere aspirations into monumental success stories.
Or, if you are like 90% of the people reading this, you will keep sending the same messaging that hasn’t worked and continue to wonder why it doesn’t work….
Read this newsletter to learn more!
I hope you enjoy the actionable recaps! Let me know what editions were your favorites in the comments, and if you want to start your Content-Led Selling journey today then let's have you meet with our team!
Peace,
Steve
20+ Years Uncovering Prime Real Estate Opportunities for Savvy Investors | We Invest In Every Deal Alongside You
7 个月Great insights! Consistency, eye-catching visuals, and targeting the right audience are key. Let’s step up our LinkedIn game and get the engagement we deserve.
AI for Business | AI Art & Music, MidJourney | Superior Websites
7 个月Awesome, Steve! Keep the ideas flowing. Subscribed!