BOOK REVIEW: WHAT SUCCESSFUL BUSINESS NETWORKERS DO By Sarah Karingi

BOOK REVIEW: What Successful Business Networkers Do by Sarah Karingi pgs 103

Reviewed by Vincent Ogutu.

The book is organized in six chapters with a great introduction on the subject of networking. The book starts by clarifying what networking is not. Then, follows a detailed description of the principles of networking. The third chapter examines the role of first impressions. The fourth chapter details the importance and art of communication. The fifth chapter talks about handling objections and lastly the next chapter discusses the elevator pitch.

The book concludes with the importance of making follow ups after a networking event. I highly recommend this book for all business persons and people keen to build careers, grow businesses and relationships. The book is a suitable guide on how to network for business or career. In a summary, networking is about making connections and building symbiotic relationships in business and career.

Business networking is not about collecting or giving business cards. It is not a selling market but an opportunity to connect and build suitable relationships. The author Sarah Karingi has been described as the Queen of networking. This title was rightly earned. The author was awarded for her selfless connections through networking by The African Excellence Awards in 2017 in the Netherlands. She demonstrates her expertise on networking by selflessly sharing what she does in real life. She is a connector and master networker. She says and believes business networking is a more affordable way to marketing your business profitably.

You can order your copy from Nuria bookstore, Amazon or United Kenya Club.?