[BOOK REVIEW] See, Solve, Scale by Danny Warshay

Strategy Innovation Group is pleased to have participated in Professor Danny Warshay’s Entrepreneurship class at Brown University, since it was launched in 2006. We are proud that Professor Warshay has authored a book based on the methodology and lessons taught in his award-winning class that has inspired a tsunami of successful entrepreneurs.

Creativity is a relatively young science, going back only a century, give or take, when some academics became fascinated with “incubation” as a prelude to a leap of creative “insight”.? A little later in the 40’s and 50’s, researchers concentrated on what they called “Big C Creativity”, that is, the creativity associated with DaVinci, Einstein, Ford and other intellectual elites.

But, it was not very long before the researchers shifted their focus to “little c” creativity and that is the innate ability of every human being to be creative and capable of developing related skills to higher and higher levels of creative and innovative achievement.

What is most compelling to me about See, Solve, Scale is that it is written by Warshay not only for “Big E” Entrepreneurs, like Jobs, Bezos and Musk, but also for “little e” entrepreneurs like college undergraduates or, for that matter, any person with a problem in need of a methodology to “see” the problem better, “solve” it with more imagination and “scale” it bigger.

See, Solve, Scale provides everyone with the methodology and tools to create and realize innovative value for themselves, their communities and the world.

Marta, Doug and I strongly encourage you to order the book and get a head-start in making an innovative difference in your work and life.

~ Bob Johnston, Executive Director, Strategy Innovation Group

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MORE ADVANCE PRAISE FOR SEE, SOLVE, SCALE

“Sneaking into Danny’s famous course at Brown was one of the best entrepreneurial investments I’ve ever made. Now with See, Solve, Scale anyone can learn Danny’s essential business secrets to bring their ideas to life.”

—Joe Gebbia, co-founder of Airbnb and Chairman of Airbnb.org

“Want to make the world a better place? Learn how to be an entrepreneur! In See, Solve, Scale, Danny is masterful at breaking that intimidating word into simple, clear steps that anyone can follow." —Evan Sharp, co-founder of Pinterest

“If you are an entrepreneur or ever dreamed of creating something that matters, this book is a low-risk, high-reward resource for making it happen.” —Teresa Amabile, Baker Foundation Professor, Harvard Business School

“Brown University doesn’t need a business school—it has Danny Warshay. For liberal arts grads with a passion to improve the world and be their own boss, See, Solve, Scale helps you escape Plato’s cave and see the entrepreneurial light.” —Barry Nalebuff, Milton Steinbach Professor at Yale School of Management and cofounder of Honest Tea

“Danny Warshay is an entrepreneurial hero unlocking the power of entrepreneurship for the rest of us. Read it, roll up your sleeves, and change the world.” —Andrew Yang, Former 2020 Presidential Candidate, entrepreneur, and non-profit founder

"See, Solve, Scale makes what has been exclusive Ivy League training accessible to everyone. It is now my go-to recommended reading for all entrepreneurs we engage within the diverse communities we serve and beyond." —Marcos Gonzalez, Founder and Managing Partner of VamosVentures

“Danny Warshay’s See, Solve, Scale makes a fundamental connection between a liberal arts education and entrepreneurship. That he does so with stories and examples of a diverse set of founders of all ages and backgrounds makes this the perfect book for all aspiring entrepreneurs.” —Mary Schmidt Campbell, Ph.D., President, Spelman College

“Warshay ... delves into the ins and outs of entrepreneurship, challenging popular misconceptions and making you believe that you can do it too.” —CEO Today Magazine “The 10 Most Inspiring Business Books For 2022”