Book Review by Gayle Gorman: “How I Built This”- Guy Raz

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For many years, I have been an avid listener of the NPR show?“How I Built This”?by Guy Raz (National Public Radio in the US). Listening to the weekly interviews with the founders of successful companies on “how they built this” reminds me of the extraordinary things ordinary people can accomplish when they undertake to solve shared problems or to recognize opportunity and untapped potential.?Through the stories shared and the interview skills of Guy Raz, these episodes allow me to share the founder’s journey in a personal and engaging way, while also being inspired (even if only briefly in the moment!). Many of these stories have stayed with me over the years.?In 2020, Raz released the book version of “How I Built This”, capturing for all of us many of these amazing stories and the lessons learned.

The structure of the book is based on the inspirational stories of successful company founders, and the different ways in which they innovate and persevere.?Raz has organized these stories around three themes:?The Call, The Test, and The Destination, each of which highlights specific topics, companies and founders.??Each chapter then explores a specific moment that nearly every founder faces in the life of their business.?These stories provide nuggets of insight that extend beyond building a business. They inspire both “possibility and relief”– by sharing the pathways and insights that come from finding real problems that needed to be solved – and by solving them.?The applicability of the lessons learned from the exploration of these moments is broad and relevant not only to founders but also to all of us as creators and problem solvers.?

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Raz shares why he wrote this book - in his own words: “In this book,?YOU cope with the struggles and self-doubt and fear of starting a business or pursuing a big idea in your workplace. When we hear stories from other people who’ve gone through similar challenges—and figured out a way through—it can be one of the most powerful motivators for us! So in that spirit…I’ve written a book! Not surprisingly, it’s called?How I Built This, and it’s filled with advice, wisdom, ideas and inspiration—all told through the stories of more than 100 incredible entrepreneurs.?The book is designed for anyone looking to build something new—a business, a project, a non-profit—anything that takes courage and energy.?And I wrote it because over the course of my career, I’ve always wanted to have something I can turn to when I need advice or encouragement or a roadmap for how to solve a problem. This book is for you!?“

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?Although this sounds like a book about business, it's more about life. Guy Raz presents personal stories. The themes that unite them are getting inspired, and then the path to finding one's way through a variety of challenges.?Following these themes makes the stories he shares not only compelling to read but also applicable to many situations in which we might find ourselves. These stories offer insights on how to keep going if you don't succeed at first.?To quote a review, with which I agree: “It's not simply a matter of trying again – there are numerous practical tips that have wide applications. A rich source of ideas, and an entertaining read”.

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Following on our last MOC on?“The Culture Code”, one of the chapters that I found most interesting was in Section Three, “The Destination”: Chapter 20 –“Build a Culture, Not a Cult”.?This chapter features the story of the beginning of Netflix, and of its founder, Reed Hastings.?In 2009, Hastings compiled 130 PowerPoint slides drawn, from his 10 years of experience as a serial entrepreneur - he and his team then referred to this as the “culture deck”.?This deck articulated the intentional vison of what Netflix wanted to be and how the founders wanted it to operate.?

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This presentation was then posted on SlideShare, from which it “began to ricochet around the internet” and ended up becoming an unexpected but powerful recruiting tool for this early stage company.?Netflix was one of the first companies to intentionally hire for culture and values “fit”.?In the very competitive Silicon Valley hiring environment at the time, being able to clearly articulate the culture the Netflix founders were committed to developing became a competitive hiring advantage. More about the importance of culture from “day 1” is included is this chapter.

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Each of the chapters includes an equally compelling and interesting founder’s story around themes from being open to ideas in chapter 1, to getting attention and pivoting (chapters 12, 13, 18), and concluding with topics such as thinking small to get big and being kind (Chapters 21 and 25).??I have found that many of the insights shared are equally applicable to established organizations and to the leaders and teams within…..perhaps because to arrive at this point of becoming a viable, ongoing organization, employees, teams, leaders, customers and stakeholders all participated in “building this” – and are continuing to do so everyday.?Enjoy the read….or tune in to the “How I Built This” podcasts.