Book review - On The Firing Line: My 500 Days Apple
English version
Gil Amelio recounted his experience of 500 days as CEO at Apple at the most complicated time of identity, discredited by employees, shareholders and customers. The story is told from his experience shortly after leaving his post at Apple following a coup d'état applied by Steve Jobs.
Readers know the outcome of Gil's journey at Apple, and what's interesting about this book is his memories of the immediate aftermath and what he identified as his mistakes and successes during that period. Gil seems very honest about how difficult it was to guide Apple back to profitability at the time, through a lack of cooperation and the discrediting of employees.
You'll understand how Gil, a member of Apple's board during Michael Spindler's tenure, was sort of pushed into the position, you'll learn about an awkward meeting with Steve Jobs, at the time struggling with NeXT and getting Pixar off the ground, many details of the operations and finance management actions where Dr. Amelio has an excellent reputation and success stories, and his perspective on Apple's recovery process up to the purchase of NeXT and his departure after a trump card from Jobs.
Overall an enjoyable read, there are passages about values and offers to take over Apple that are difficult to relate to almost 28 years later, but if you are interested in Apple and Amelio's management style, I highly recommend it.
Translated with www.DeepL.com/Translator (free version) and edited for contesting by the author.
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Original Portuguese review
Gil Amelio relatou sua experiência de 500 dias como CEO na Apple na época mais complicada de identidade, descrédito pelos funcionários, acionistas e clientes. A história é narrada pela sua experiência logo depois de deixar o posto na Apple após um golpe de confian?a aplicado por Steve Jobs.
Os leitores sabem o desfecho da jornada do Gil na Apple, e o interessante neste livro é saber das memórias dele imediatamente ao evento e o que ele identificou como seus erros e acertos durante esse período. Gil me parece bastante honesto qu?o complicado foi guiar a Apple da época de volta a lucratividade, passando por falta de coopera??o e descrédito de funcionários.
Você entenderá como o Gil, membro do board da Apple durante a gest?o do Michael Spindler foi meio que empurrado para a posi??o, saberá sobre um encontro esquisito com Steve Jobs, na época passando dificuldades com a NeXT e engrenando a Pixar, muitos detalhes das a??es de gest?o de opera??es e finan?as onde o Dr. Amelio tem reputa??o excelente e casos de sucessos e sua perspectiva no processo de recupera??o da Apple até a compra da NeXT e sua saída após uma cartada de Jobs.
No geral uma leitura agradável, há passagens sobre valores e ofertas (offers) para assumir a Apple que s?o difíceis de relacionar quase 28 anos depois, mas se você se interessa pela Apple e pelo estilo de gest?o de Amelio, recomendo bastante.