Book Review 17/200 - 5/5 - 'If You're Not First You're Last, Grant Cardone - Non-Fiction - Sales

Within times of economic contractions, RE The GFC being the most recent, a company’s products become more and more difficult to sell, ability to gain market share suffers and client base is left unmaintained.

Cardone touches on the fact that during this time, it’s very easy to buy into the fear, spin wheels and ultimately do nothing proactive.

In Grant’s latest book, it’s replete with strategies one can apply that work even when we’re not in dire world circumstances; a lot revolve around setting 10x goals and action plans while mining both one’s power base and previous clients.

The main message is one of domination, and saturating market with your brand; there’s no such thing as too much advertisement or social media engagement.

His response usually is, “love me or hate me, at least now you know me”.