Book marketing/promotion myths
Frank Zaccari
Co-founder -Trust the Process Book Marketing 15 consecutive bestselling & 5 award-winning books, Contributor BIZCATALYST 360° - NAMCA certified speaker - 5x BestSelling & 2x Award Winning Author, U.S. Air Force Veteran
Best Selling Authors - Trust the Process
So, you want to write a book. Reports show 4 million books were released in the United States last year. That equates to 77,000 per week.
What are you doing to make your book stand out? Most authors have no marketing or promotion plan. The “If you write they will come theory” does not work!!!
Disappointment Reigns
Without a customized marketing & promotion plan that is designed and executed by experienced people, plan on disappointment.
·?????The average for book sales is 250 copies
·?????The author makes on average $500
Did you poured your heart and soul into writing a book for this? Don't you want more?
What are the myths
1.??My publisher will market & promote my book
A publisher’s job is to get the book finished and ready to be released. They do not run marketing campaigns.
2.??I will write a post on social media a couple days before the release
This is a hope not a comprehensive marketing plan. You hope?people see, remember, and take action.
3.??I will hold a four-hour launch party on release day
If you are lucky, 50 people will sign up but only 5 will show up. Those hours spent planning and holding a launch party can be better spent doing activities that have the potential to reach a larger number of interested people.
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4.??I will market the book once it is released
Starting after release is too late. A customized marketing & promotion plan must occur before a book is released.
What are the facts
1.??Consistency and frequency of the message matter
Everyone knows Coca Cola and McDonalds, yet every day we see their commercials.
2.??Work with people who have been where you want to go
Every one and their brother has an option. Have they ever created and executed a successful book marketing campaign?
Our Trust the Process Book Marketing Program produced 11 consecutive Amazon #1 bestselling new releases in multiple categories and two award winning books in 22 months.
3.??A customized campaign is a layered multi-stage process
Each step sets the foundation for the next step. We use a three-step process
·?????Pre-Launch
·?????Actual Launch
·?????Post Launch
Are you ready to take control of your book marketing/promotion?
Magic happens when authors Trust the Process. Let’s talk.
Click here bit.ly/419rAhd
Co-founder -Trust the Process Book Marketing 15 consecutive bestselling & 5 award-winning books, Contributor BIZCATALYST 360° - NAMCA certified speaker - 5x BestSelling & 2x Award Winning Author, U.S. Air Force Veteran
1 年Thanks for sharing Melissa Van Oss Magic happens when we trust the process
I heal aging adults, so they can achieve vibrant health and feel fit at any age. Teaching to avoid disease and decline. Avoiding arthritis, cardiovascular disease, diabetes, and dementia.
1 年Work with someone who has gone through the aging process as a younger person with a slow gene. This person has overcome their genetics to live vibrantly!