Book Marketing: Before You Publish, Part 4

If I had to name my very favorite thing about being an author, it's knowing other authors. And that's today's tip:

Potent Marketing Tip #4: Connect with Other Authors

I can almost hear your internal groan: but isn't my book in competition with other authors' books? No, not really. I mean, yes, in the overall scheme of life, theoretically there is competition. But here's some great news (you only really expect great news from me, right?!): other authors' books provide a line of sight to more readers for your book!

Super quick, here's why: readers want to read everything they can on a subject. So if other authors have written about your topic, you can find yourself in good company and be included in "Best Books on [insert subject] Recommendation Lists." Other authors, the awesome ones anyway, read and recommend each others' books. I'm assuming you're convinced, so here's what to do next:

• Identify 6 other authors who have written books on your book's topic.
• Follow them on social media, subscribe to their email lists, and if appropriate, quote or include them in your book (in whatever way makes sense...a quote? excerpt? interview?)
• Read their books and review them on Amazon, Goodreads, and any other platform you can find them on.

Those of you who have taken my ?Publishing Ph.D. Course? know why this works magic long-term for your book. (What? You haven't taken it? Well, go ?here? to learn more and use the code SpringBreak10 for 10% off [expires Sunday, March 27th]).

Knowing other authors is one of my favorite things about being an author. You can all work together in many ways, and ultimately everyone wins. Press reply and tell me about an encounter you've had with your favorite author. And, we've got one more day in this awesome week, so I'll see you tomorrow!

P.S. Lucas and I are going live in just a few hours over on the Empire Builders Mastermind YouTube. ?Click here to join us at 11am CT!?

Honorée Corder | I help professionals write, publish, market, and monetize their books.

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