The Book Marketing Action Newsletter

Welcome to the Book Marketing Action Newsletter! We’re glad you’re here.?

Our newsletter is focused on helping non-fiction authors, thought leaders, seasoned executives, and consultants:

• Establish themselves as credible experts and build their thought leadership brands
• Reach and engage new audiences successfully?
• Acquire more business customers through their books
• Share their most important work with the world?

Each month, we’ll be sharing insights and guidance on how you can most effectively connect your message with the people who need to hear it most.

Let’s get started!

New Episode! The Book Marketing Action Podcast

Our bonus episode of Season 4 of the Book Marketing Action Podcast featured Lucinda Halpern , author and president of Lucinda Literary. Tune in to hear about Lucinda’s author journey and some of the surprises she experienced while preparing to launch her book, Get Signed.

Psst, Season 5 of the Book Marketing Action Podcast is going live on March 12. Make sure to subscribe to get access to all of the new episodes!

Have You Considered Bulk Buy Incentives?

Selling books is really hard! But a focus on bulk sales can help. Consider the below as you build your bulk sales strategy.?

• Identify incentives that will compel your audience and fit with their needs and interests.
• Be creative! Look for unique incentives to offer.
• Make sure your offers will scale, as you don’t want to overpromise your time or extend your budget too far.?
• Use bulk sales as a negotiation tool for closing a keynote or other speaking engagement.
• Don’t be afraid to ask! Many authors sell thousands of books to clients of their consulting practices.
• Create marketing materials specific to your bulk offers, including a landing page or flyer.

Discover more about the value of bulk orders and how to execute this beneficial tactic here.??

How Can Social Media Help Promote Your Book?

Successfully using social media is all about building a community. You need to focus on adding value for your audiences through your thought leadership and ideas.?

Most importantly, you need to be consistent; your audience needs to know they can rely on you to show up for them.

See how else you can build a productive social media presence here.

Do You Know the #1 Book Marketing Investment to Make?

We will say it time and time again: Books are seeds!?

Always put aside some budget to share a print copy of your book with as many people as you can. This is the strongest way to build interest in your book and successfully grow awareness for your launch.?

Not sure where to start with this initiative? We have all of the insights you need here.

Our Book Launches

We’re proud of the hard work our clients have put into developing their incredible books. The pages are filled with unmatched guidance, and we encourage you to discover how these books can support you professionally and personally.

Take a look at the books we’ve helped launch so far this year:?

• Lane Gardner: Lifeline: Recovering Your Mental Wellness Through Uncovering Your Creative Brilliance (January 25)
• Eileen Caroscio, Sandy Demarest, and Paul Ward:?Midlife, New Life: Living Consciously in Midlife and Beyond (February 6)
• Brenda Yoho: Lead with Two Rules: Feeling Good & Feeling Safe (February 7)
• Mark Miller: Uncommon Greatness: Five Fundamentals to Transform Your Leadership (February 27)?
• Karen Conti: Killing Time with John Wayne Gacy: Defending America's Most Evil Serial Killer on Death Row (March 26)

Get to Know the Weaving Influence Team

In each newsletter, we’ll be introducing a member of our team so you can get to know us better. This month, we’re proud to introduce our founder and CEO, Becky Robinson!

Becky has spent almost 13 years supporting authors with their book launches, offering strategic book marketing guidance that creates the best outcomes. She’s also an avid runner (we’re talking many marathons), mom (nearly an empty nester), wife, and dark chocolate fan.?

Her goal was to build a company based on creating opportunities—opportunities for her clients to create the maximum impact, for her team to grow their talents, and for others (especially parents) to contribute meaningfully to the world while juggling family responsibilities. That’s what Weaving Influence is: a place for new opportunities.

In her words: “The opportunities for the team to do flexible, meaningful work is what is at the core of why Weaving Influence exists.”?

Becky is also the author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, which you can learn more about here.

Action Items

As you continue on your book marketing journey, make sure to:

• Identify if there’s a place to add bulk sales strategies into your plan and find unique ways to entice these sales.?
• Look for opportunities to utilize social media more productively. Remember, a consistent presence is a must!?
• Subscribe to the Book Marketing Action Podcast to get access to the latest episodes. Season 5 launches on March 12!?
• Review the books we’ve helped launch into the world this year above and see if any can support you with your goals and needs.?

And, subscribe to this newsletter so we can continue providing you with the top guidance around promoting your important work in this world. We want to help you connect your message with the people who need to hear it most.