The Book Marketing Action Newsletter

Welcome to the Book Marketing Action Newsletter!

We’re excited to share guidance and insights to support your author journey and help launch your valuable work into the world.?

Let’s get started!

New Episode! The Book Marketing Action Podcast

Are you showing up authentically online?

In the latest episode of The Book Marketing Action Podcast, Ginelle Testa , author of Make a Home Out of You: A Memoir, shares her inspiration behind writing a deeply personal book and the value of showing up authentically in online spaces to build an engaged community.?

Reminder: We share a new episode every few weeks, so subscribe to get immediate access to the latest content!

Ways to Create Lasting Momentum from Your Book Launch

Your book has launched—now what??

You may be unsure of how to keep momentum going post-launch, but there are plenty of creative initiatives you can prioritize to keep your book top-of-mind, including:

• Applying for book awards, then sharing any wins on social media and adding to your website
• Creating a new resource, like a book discussion guide, to keep your book in conversation
• Do a book giveaway on Goodreads or your own channels to re-engage your audiences and get your book into more hands

Take a look at some other ideas here.?

Four Benefits of Having a Partner in Business

Do you have a partner in your business?

Sometimes, having a partner in business (and life) is incredibly helpful because:?

1. A partner provides accountability.
2. A partner gives encouragement.?
3. A? partner can energize and extend your ideas.?
4. A partner means that you have someone to share the work.?

Learn more about each benefit here.?

How Can You Start a Podcast?

Are you considering starting your own podcast?

A podcast can be an engaging and valuable way to expand the reach of your message and connect with your audiences.?

Through our podcast guide, we’ve broken down the steps to take to start a new podcast. You can download it here.?

Steps to Maximize Your Instagram Presence?

It’s not a secret that video rules Instagram, but how can you create content that gets over a half a million views?

For Christian Greiser , the trick has been building authentic connections. Through his partnership with Weaving Influence, Christian has created a relatable, consistent presence on the platform, resulting in substantial follower increases and video view counts.?

Discover more about finding success on Instagram here.?

September Book Launches

We encourage you to discover how our clients’ books can help you professionally and personally. Take a look at the launches we’re supporting in September:?

• Massimo Backus: Human First, Leader Second: How Self-Compassion Outperforms Self-Criticism (September 10)?
• Mike Easley: Becoming a Leader Worth Following: A Practical Guide for Leading Self, Teams, and Organizations (September 12)
• Zappi & PepsiCo: The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage (September 16)

Get to Know the Weaving Influence Team

In each newsletter, we introduce a team member so you can get to know us better. This month, we’re proud to introduce Amy Driehorst , chief operating officer.?

Amy has been on the Weaving Influence team for 12 years, and she is consistently using her operational expertise to improve processes and systems in service of our clients, team members, and partners.

In her words: “I could list countless things I love about working here, but I can sum it up in two words: flexibility and people. Our dedication to flexibility has enabled me to balance caring for aging parents, raising children, and serving my community, all while making a meaningful impact in my career. It’s rewarding to extend this same flexibility to our team, helping them harmonize their personal and professional lives. Additionally, the people on our team are exceptional. We support and uplift each other, collaborate rather than compete, and extend grace in all that we do.”

Outside of work, Amy is deeply involved in her community and has served on her local school board since 2021. In her spare time, you can find her volunteering with the high school band boosters, and in the fall, watching a lot of football with her husband of more than 30 years.

Time to Craft Your Custom Book Marketing Strategy!

Have you signed up for our Book Marketing Strategy Live Course? During the six-hour course, authors will develop a customized marketing strategy for their books with the guidance of our founder and CEO, Becky Robinson.?

Our upcoming sessions are:

• Wednesday, September 25, and Thursday, September 26 |? 12-3 PM (ET)
• Wednesday, November 6, and Thursday, November 7 | 12-3 PM (ET)

You can secure a spot here.

Action Items

As you continue on your book marketing journey, make sure to:

• Ensure you’re showing up authentically in online spaces to curate an engaged audience that will help spread your message.?
• Identify creative and sustainable ways to keep momentum going after your launch, including applying for book awards and hosting book giveaways.?
• Evaluate your business setup and consider if a business partner may help energize your opportunities and share the workload.?
• Take the first step toward launching your own podcast and share your message and ideas with new audiences.?
• Prioritize authentic connections when posting to Instagram (or any social channels!) to build your following and see strong engagement. Authenticity always wins.?
• Subscribe to the Book Marketing Action Podcast to get access to the latest episodes.?
• Secure a seat for the Book Marketing Strategy Live Course to create the strategy you need to launch your book productively.

And, subscribe to this newsletter so we can continue providing you with the best guidance on promoting your important work in the world. We want to help you connect your message with the people who need to hear it most.?