The Book Marketing Action Newsletter

Welcome to the Book Marketing Action Newsletter!

We’re excited to share another edition of guidance and insights to support your author journey and help launch your valuable work into the world.?

Let’s get started!

New Episodes! The Book Marketing Action Podcast

We kicked off Season 5 of the Book Marketing Action Podcast with an incredible conversation with Sarah Fay, private Substack consultant and award-winning author, about how impactful Substack can be for authors.??

We also enjoyed a conversation with Jesse Anderson, author of Extra Focus: The Quick Start Guide to Adult ADHD. During the conversation, we discussed finding your niche, the value of supporting others in your field, and delivering high-quality content that builds a loyal following and drives book sales. Jesse also gave us valuable insights into how he sold nearly 15,000 books in six months as a self-published author.?

Make sure to subscribe to get access to all of the new episodes!

How Can Book Awards Improve Your Visibility and Reputation?

Did you know that book awards are an important part of an author’s journey?

An award win leads to:?

• Recognition: A book award distinguishes authors and their books from other authors in that genre, offering a boost of confidence.
• Credibility: Winning a book award establishes an author as a leading expert in his or her field. This can open up new opportunities for authors, including speaking engagements.?
• Visibility: An award-winning book can receive increased attention from media outlets and bookstores, which can have a significant impact on sales.?
• Influence: A winning book can influence trends in the literary world and set the bar for future writers and publishers.?
• Legacy: An award win creates a lasting legacy within the literary world, as well as within someone’s personal and professional life.

See how else book awards can improve your recognition, and review the available awards here.

Ways to Use an Orphaned Book

You could end up with an orphaned book if your publisher goes out of business or chooses to put your book out of print. While this can be a concerning or overwhelming experience, there are some benefits:

• You can republish the book and set it up for distribution as a new product.?
• You have the opportunity to update, correct, or refine your book to keep it current and incorporate your new and best thinking.?
• You can refresh the cover if you desire.?
• You can try new formats, like producing a paperback if the book was previously released in hardcover or adding an audiobook if you didn’t previously produce one.

Learn more about the most productive ways to manage an orphaned book here.?

What Does that Path to Bestseller Status Look Like??

How did Mark Miller achieve bestseller status? He prioritized numerous ongoing tactics that aligned with the four Reach commitments:?

• Value
• Consistency
• Longevity
• Generosity

See how Mark partnered with Weaving Influence to gain bestseller status here.

April Book Launches

We’re proud of the hard work our clients have put into developing their incredible books. The pages are filled with unmatched guidance, and we encourage you to discover how these books can support you professionally and personally.

Take a look at the books we’re helping launch in April:

• Jack Craven: Aliveness Mindset: Lead and Live with More Passion, Purpose, and Joy (April 2)?
• Glen Van Peski: take less. do more. Surprising Lessons in Generosity, Gratitude, and Curiosity from Ultralight Backpacking (April 16)?
• Andrea DeWitt: Name, Claim & Reframe Workbook: Your Companion Guide to a Well-Lived Life (April 30)

Get to Know the Weaving Influence Team

In each newsletter, we’ll be introducing a member of our team so you can get to know us better. This month, we’re proud to introduce Wendy Haan, marketing services manager.?

Wendy has built a longstanding career in marketing and has deep experience in many industries. During her nearly three years with Weaving Influence, she has worked with more than 25 authors, helping them achieve their book marketing goals. Wendy utilizes her deep expertise to help clients succeed through virtual event planning (including webinars), digital content creation, website production, and book production.?

In her words: “The best part of working at Weaving Influence is the unique perspectives each author offers and the endless learning from their insights.”?

When not actively supporting her clients and the Weaving Influence team, Wendy loves flower gardening, creating beautiful outdoor spaces, and exercising in nature. She starts every day at 7 AM with a walk (no matter the crazy Michigan weather!). Wendy is married, the youngest of four sisters, and a dog mom to three Yorkies: Ici Umbala, Iyke, and Quinn (see the cuteness below).

Have You Crafted Your Book Marketing Strategy?

Not sure where to start with your book marketing strategy? Don’t worry, we have you covered.

We’re excited to offer our Book Marketing Strategy Live Course, where authors will have the opportunity to develop a customized marketing strategy for their books with the guidance of our founder and CEO, Becky Robinson.?

Through this course, you’ll be able to join Becky and other authors to explore and craft a strategy that will help you reach your goals and target audiences.?

Our upcoming sessions are:

• Thursday, April 11, and Friday, April 12, from 1-4 PM (ET)
• Tuesday, May 21, and Wednesday, May 22, from 12-3 PM (ET)

You can secure a spot here.

Action Items

As you continue on your book marketing journey, make sure to:

• Identify which book awards most align with your book and goals, then apply to the most relevant options and ensure you promote any wins.
• Consider how you can align your marketing and PR approach with the four commitments of Reach to help meet your specific book objectives.?
• If you’re facing an orphaned book, map out a productive path forward and take advantage of this opportunity.?
• Subscribe to the Book Marketing Action Podcast to get access to the latest episodes.?
• Check out the books we’re helping launch into the world this month and see if any can support you with your goals and needs.?
• Secure a seat for the Book Marketing Strategy Live Course to create an optimized book marketing strategy.?

And, subscribe to this newsletter so we can continue providing you with the best guidance on promoting your important work in the world. We want to help you connect your message with the people who need to hear it most.?