The book: Customer Generation Model Design

The Groundbreaking Toolkit for Creating Winning Marketing Models

Developing winning marketing models that effectively attract, convert, retain, and grow customers is extremely hard. “Customer Generation Model Design” is an innovative, groundbreaking toolkit that empowers marketers, entrepreneurs, founders, and innovators to break with patterns and create winning models by design. It does so inclusively; it connects strategy with strategic execution, increasing the chance of creating and building winning models.?

What are the key elements of the Customer Generation Model Design Toolkit?

Today’s business landscape is more complex and unpredictable than ever before. Despite the abundance of tools, data, and knowledge, the challenge isn’t about having enough resources—it’s about making the right choices amidst an overwhelming sea of possibilities.?

This is precisely what “Customer Generation Model Design” offers you:?

• The Customer Generation Model Canvas is a powerful tool for visually developing a Customer Generation Model.
• Universal Customer Generation Model Design Patterns: the building blocks of any successful marketing strategy.
• A Customer Generation Model Design GPT: your AI assistant in developing winning models.
• Diverse Method Card sets in print and Miro.

What the Business Model Canvas was for business models, the Customer Generation Model is for marketers. It’s a practical toolkit that is well-tested so that anybody, within an inclusive process, can design winning, groundbreaking Customer Generation Models for any company.?

The Customer Generation Model Canvas

The Canvas is our starting point and the heart of the framework. It facilitates the discovery of the core components of your 'customer generation model engine' through a unified language. This tool is instrumental in mapping your existing model, refining it, or even pioneering new and innovative models. It achieves this by guiding you through essential strategic questions:

Our winning aspiration?

What are our broad marketing aspirations for our organization & the concrete goals against which we can measure our progress?

Where to play

Across the potential field available to us, where will we choose to play and not play?

How will we win?

The Customer Generation Model is based on the Attract, Convert, Retain, and Grow cycles. If each cycle generates new resources and capabilities, it gets stronger. This signifies a great 'where will we win' model. It makes it difficult to copy and challenging to beat.

• Attract:?Strategies and channels to draw potential customers' attention to your brand or products, identifying the most effective ways to reach and make them aware of what you offer
• Convert:?Methods and tactics used to turn interested prospects into paying customers, optimizing the sales process for a smooth and compelling journey from interest to purchase.
• Retain:?Keeping customers engaged and satisfied over time, using retention strategies is critical for building long-term relationships and fostering loyalty.
• Grow:?Opportunities to expand relationships with existing customers through upselling, cross-selling, and referrals, aiming to increase the lifetime value of each customer and turn them into brand advocates.

What Key Resources & capabilities do we need?

What key resources & capabilities are generated from ACRG cycles that create a stronger engine for the ACRG cycles? Key resources & capabilities that create a compounding flywheel effect that continuously boosts your marketing efficacy, creating a competitive advantage, helping us to win in the chosen matter.

Needed management systems?

What management systems are necessary to operate to build and maintain the key capabilities?

The Customer Generation Model Patterns

While the Business Model Canvas is a groundbreaking tool for mapping, truly assessing, and understanding your current Business Model at its core, it's still difficult to come up with new Business Models. This is where patterns play a key role. St. Gallen University found that behind the most successful business models are only 55 patterns. They are combined indifferently, in different contexts, like different industries.

For example, Nespresso is nothing else than a printer pattern. The Nespresso device is the printer, and the cups are the cartridges. Finding new innovative models is much easier with just 55 patterns you can combine in new ways in different contexts. A golden ticket for finding innovative models.

What if we could use this same methodology to find groundbreaking Customer Generation Models that could accelerate your business in a durable way, outbeating competition? After conducting extensive research, we identified 66 customer generation patterns that could be the building blocks of your innovative customer generation model.

For example, the new innovative LinkedIn Customer Generation model (see:?https://www.searchenginejournal.com/how-linkedin-unlocked-a-genius-seo-strategy/511227/) is a combination of a few patterns:

• User-generated content-led growth pattern
• SEO-led growth patterns
• Gamification-led growth pattern?
• Indirect network effect-led growth pattern
• Content marketing-led growth pattern

Together, they form a robust model that can be visualized in the Customer Generation Model Canvas:

The Customer Generation Model GPT: Your A.I. Assistant

What if you had your personal assistant who could help you answer difficult questions, give you input, and help you form groundbreaking models? This is precisely what this customer GPT does. We have equipped it with data on the model, patterns, etc., and we keep on feeding it with more learning. Creating your perfect Customer Generation Model Design A.I. assistant!

The difference between good and great marketing

Marketing has always been about the relationship between the company and the customer, while strategy has always been about the company and the competition. Marketing means literally market-getting—all activities of obtaining market. While most marketers focus on the relationship with the customer, more is needed in this modern, complex, fast-changing world. Without a durable marketing model, a Customer Generation Model, the advantage is short and won't last long, resulting in being outpaced by the competition.

What sets it apart from great marketing that effectively attracts, converts, retains, and grows customers is that they have found a model that creates a flywheel effect. By doing activities to attract, convert, retain, and grow customers, they generate more resources and capabilities, making attracting, converting, retaining, and growing customers more effective.

The key resources and capabilities make it difficult to copy the model for competitors, as they attract, convert, retain and grow more customers. Creating a competitive advantage that is challenging to beat. These are the winning Customer Generation models!

The Path to an Unbeatable Customer Generation Model:

• Establishes a model with a flywheel effect
• Generates more resources and capabilities with each cycle
• Creates a durable, difficult to copy competitive advantage

Who Is This Book For?

"Customer Generation Model Design" is crafted for the visionary—the marketers, strategists, entrepreneurs, and business leaders who want to challenge and go beyond.

• Marketing Professionals:?Whether you're a CMO, a digital marketing specialist, or a brand manager, this book offers the insights and tools necessary to refine and define your marketing strategies for maximum impact.
• Entrepreneurs and Start-up Founders:?For those in the early stages of building their business, this book provides a roadmap to attract, convert, retain, and grow your customer base effectively and sustainably with a groundbreaking model.
• Business Strategists and Consultants:?If your role involves shaping your organization's strategic direction or advising others on theirs, this guide will equip you with a robust framework for generating winning Customer Generation Models.
• Innovators and Thought Leaders:?This book offers a treasure trove of patterns and methodologies to inspire groundbreaking models for those constantly seeking the next big idea or innovative approach to business challenges.
• Educators and Academics:?As a resource for those teaching marketing, business strategy, or entrepreneurship, this book provides a comprehensive and modern approach to customer generation that you can integrate into your curriculum.
• Students of Business and Marketing:?If you're preparing for a marketing or business career, understanding this book's principles will give you a competitive advantage in today's rapidly changing commercial landscape.

In essence, "Customer Generation Model Design" is for anyone who believes that understanding and innovating how we attract, engage, retain, and grow our customer base is key to achieving lasting success. If you're ready to transform your approach to customer generation and build strategies that are not only effective but also sustainable and adaptable, this book is for you.

Join Our Community of Co-Creators

Are you passionate about shaping the future of marketing? Do you have insights, experiences, and ideas that could redefine how businesses attract, convert, retain, and grow their customer base? If so, we invite you to join our exclusive WhatsApp co-creator community.

What You'll get:

• Early Access:?Be among the first to explore new chapters, tools, and methodologies from the "Customer Generation Model Design" book.
• Direct Influence:?Your feedback and insights will directly influence the book's development, ensuring it addresses professionals' challenges and opportunities.
• Recognition:?As a token of our appreciation, all co-creators will be acknowledged in the book, highlighting your contribution to this pioneering work.

Who Should Join:

• Marketing professionals eager to contribute to the advancement of their field.
• Entrepreneurs and business leaders looking to implement cutting-edge strategies.
• Academics and students with a keen interest in marketing innovations.
• Anyone with a passion for marketing and a desire to contribute to a collective knowledge base.

How to Join:

Ready to make your mark on the future of customer generation? Click the link below to join our WhatsApp community and start contributing to the next big thing in marketing.

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By collaborating, we can create something truly revolutionary. Take your chance to be a part of this exciting journey.