The Book That Changes Your Life Is The One That You Write

The book that changes your life is the one you write.

HOW COULD YOUR BOOK BUILD YOUR BUSINESS?

Entrepreneurs and small business owners gain in three key areas when they write and publish a professional business or self-help book: impact, income, and influence.

Impact

When you pitch to a prospect, walk into an interview with a client or turn up to a media interview, giving your book to the other person will double the impact you have on them. When you give a keynote and hand out free copies of your book, run a course in which the book is included as a resource, or simply reach into your bag and give a signed copy to a useful contact at a networking event, you are exponentially increasing your impact – to those people directly and to all the others they talk to.

Income

By far the greatest financial benefit to entrepreneur authors, and where they get the return on their investment, is the high-level clients and contracts their books attract.

Many small businesses find it hard to make the transition from working with a select group of clients who know and like them to being sought after by a wider following. When an entrepreneur crafts their knowledge and processes into book form, they reach an audience they would never have the time or opportunity to contact personally. Their book becomes their ambassador, working 24/7 to spread their name and expertise. When someone searches their subject, name or business, it appears on one of the world’s most powerful search engines: Amazon. Not just anyone gets their name on Amazon – only those who have actually taken the time and effort to write a book.

Influence

There is nothing like having authored a book to cement your credentials as a thought leader and authority in your market. Have you noticed how most media ‘experts’ are authors, how speakers and guests at events have at least one book to their name, and how leaders in most industries are likely to have put their ideas into book form?

Find out how you could Build Your Business with your very own book– Comment below or DM us today for more information!