Book Byte #57 "Expert Secrets" by Russell Brunson

The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

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?? Curious Quotes from the Author

“The Expert Offers Someone a New Opportunity and Then Guides Them to a Result with a Future-Based Cause.”

“An entrepreneur is someone who takes personal responsibility for a problem that wasn’t their own.”

“He wanted me to see that the product was just a tool, but creating a movement is what actually changed people.”

“You have life experiences and talents that others don’t have that do give you an unfair advantage. By getting your process to work for others, you lose those unfair advantages and you have to adjust your process to make up for those shortcomings.”

“Showing them that it didn’t just work for you, but it also worked for people just like them, is the key to getting them to believe in your framework.”

“I realized that our only real goal in any of our marketing is to identify the false beliefs and false stories our customers are telling themselves—the ones that are keeping them from success—and to rewrite these stories inside their minds.”

“To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.”

“If we were having this discussion three years from today, and you were looking back over those three years, what has to have happened in your life, both personally and professionally, for you to feel happy with your progress?”

“The secret to success online wasn’t what I was selling, but how I was selling it.”

“Robert G. Allen, the great real estate investor and coach, once said that he made millions DOING real estate, but he made hundreds of millions TEACHING it.”

“Teaching the best content hurts sales. But learning how to identify, break, and rebuild false belief patterns gets people to take the action they need in order to change.”

“No matter what you do, in the beginning it’s going to suck, because you suck. But you’ll get better, and you’ll suck less. And as you keep doing this, eventually you’ll suck so little . . . you’ll actually be good.”

?? Cognition of the Book’s Big Idea:

Whoever you are, you can start an expert business using your current zone of genius. At first, you'll need to identify a niche that will allow you to attract passionate clients and grow a large following. You will gain a loyal following if you create material that provides the information that people seek.

Then, to increase sales, you'll design webinars that dispel people's incorrect notions and convince them that the only option is to purchase your opportunity. Finally, you'll leverage your Dream 100 to drive people to your funnels and establish your expert business!

???Fixing the Tech Industry

The Creator Economy is going to be big. It already is. YouTube itself has made a huge impact in transferring all the money out of the hands of Hollywood and Cable TV Companies to creators who can make videos with their phones. As AI starts to become mainstream, Creators will be more important than ever. We already don’t care about companies and their PR attempts. We connect with humans, and the humans who can collect attention will continue to earn all the money.

Ask most kids what they want to be when they grow up, and the majority will say they a famous YouTubers. But the chances of that coming true are just as far-fetched as becoming an astronaut. There is a chance for you to become an expert in sharing your knowledge, and this book will teach you how to do that.

??Collaborate with others with this Social Media Prompt:

What is something that you’re an expert in, could talk about for hours, and that everyone always comes to you for? Chances are you’re an expert at it…dare I say, Genius? So go share that genius with the world!

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