Book Bits: 22 January 2022
Patrick Geddes
Interview?with author via CNBC
“Learning about how your brain is wired and how your emotions drive your investing can actually be even more important than analysis,” Geddes explains.
Sometimes, these emotions get the best of us. He calls this concept of making emotion-based investment decisions the “illusion of control.”
“As investors, we imagine a kind of control over outcomes that doesn’t match the unwelcome reality that stocks behave pretty randomly,” says Geddes, who is the co-founder of investment management firm Aperio Group and former research director at Morningstar.