Book Babble #13: "The 10X Rule" by Grant Cardone

"The Only Difference Between Success and Failure"

Who is Grant Cardone, and what's all this 10X business??

Here we have a beast. Ten times the beast in fact! Mr GC himself getting in on the series at number 13… lucky for him. And lucky for us! 

Cardone is the author of a number of books and this is perhaps his most famous. And impactful. He has also built a brand around this concept. 

I was first introduced to him when I was referred to a more recent book of his - Be Obsessed or Be Average. You can tell by the title of these 2 books the kind of character and material we're dealing with! 

I found that book to be very inspiring, if a little more on the extreme end of the spectrum. But I re-read it a couple of times in quick succession. The thing is, is not necessarily to go to the extremes (whatever works for you) but to help it push you further along the path you want. 

His first book was called Sell to Survive, which he wrote in 3 hours in the middle of the economic downturn in 2008. His business took a nose-dive but served to give him the impetus to push harder and actually re-launched his career. That book was updated and expanded on in Sell or Be Sold. He has written a few other sales/success type books and is a prominent speaker and social media personality. 

He made his money mostly in real estate and has a number of businesses. Oh, and the guy's a salesman and obsessed with success. Unashamedly so. Nothing wrong with that, but not to all tastes.

Back to The 10X Rule. Put simply, this book is all about massive action. And massive thinking. 

I've read it a couple of times as well as the audio a few times. This is definitely a guy worth getting the audio version of his books. He likes to go off script, and ad-lib which is entertaining and also useful. Not too rigid like most, and he doesn't really care what the publisher or anyone else thinks about it. He's also a funny guy but perhaps a little 'redneck' for some. 

I have 85 highlights for this one so best to trim it down a bit, otherwise we'll have 10 times the post and we'll be here all day ;). 

Some great quotes from the book followed by my additional thoughts…

The first thing that has to happen is for you to adjust your thinking to 10X levels and your actions to 10X quantities.

It's a two-headed sword (mixed metaphor, but it works for me). Raising your thinking, and raising your actions… in tandem. 

the biggest mistake I've made is failing to set my targets high enough 

We set our goals too low. They don't inspire us, so we often don't follow through. It's also a tragedy as we don't realise what we're capable of. 

"The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it" ~ Michelangelo. 

Click here to read the full article…

*****

~ Adam Barratt

Creative Director & Copywriter @ FortressFree.com

Adam (that's me!) is a Spain based English copywriter and creates spice-filled words for adventurous brands worldwide! Feel free to check out my profile and other articles… and of course, do get in contact if you'd like to chit-chat exciting creative writing projects!