A Beginner’s Guide to Major Donor Fundraising Success: BONUS Simple Strategy to Build Relationships Immediately
BONUS Simple Strategy to Build Relationships Immediately

A Beginner’s Guide to Major Donor Fundraising Success: BONUS Simple Strategy to Build Relationships Immediately

By:?Jim Shapiro

A Beginner’s Guide to Major Donor Fundraising Success: BONUS Simple Strategy to Build Relationships Immediately

I’ve been sharing some of my tips and tricks for getting started with major donor fundraising.

Today, I’m going to share a strategy a client and fundraising friend of mine came up with that is so simple (and easy to remember!) that I can’t keep it to myself.

It’s called 3 – 4 – 5.

3 days a week, call 4 major donors to say thank you or report back, at 5pm.

That’s it. That’s the strategy.

Even if you can’t start a full-blown major donor program, see if you can try THIS.

Make this part of your week (every week!) and you will start building stronger relationships with your major donors immediately!

It’s as simple as 3 – 4 – 5!

Next time: how to ask for a major gift from the donors in your portfolio.


Read the series:

  1. A Beginner’s Guide to Major Donor Fundraising Success: Step #1, Build Your Portfolio
  2. A Beginner’s Guide to Major Donor Fundraising Success: Step #2, The Plan to Build Meaningful Relationships
  3. A Beginner’s Guide to Major Donor Fundraising Success: BONUS Simple Strategy to Build Relationships Immediately (this post)
  4. (coming soon)


This article first appeared on?The Better Fundraising Company?blog at?betterfundraising.com/blog/.

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Jim Shapiro?is the fundraising coach you always wanted, the proven Sherpa who can help you get to the top of the mountain. He has 20 years experience raising money, including serving as the VP of Development for a $300m nonprofit. He then co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money. Jim is married, serves his community by coaching high school football, and has three children.
Marti Thomas

Championing Inclusion Through Fundraising | Creating Opportunities for People with Disabilities | 20+ Years of Dedicated Leadership | Passionate Community Volunteer | Entrepreneur | Empty Nester | Dork at Heart

1 年

A great tip for us overthinkers!

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