BONG BACH TUYET – 62-YEAR-OLD BRAND CONQUERS THE YOUNG GENERATION

From a brand that is considered the childhood memory of the Vietnamese Millenials generation, Bong Bach Tuyet is having extremely breakthrough transformations, recently.

Bong Bach Tuyet - 60-year-old brand

As one of the oldest brands in Vietnam, Bong Bach Tuyet corporation has more than 62 years of serving the community in manufacturing and distributing medical care products such as cotton, gauze, and sanitary products. Accompanying the development of the country, Bong Bach Tuyet corporation is proud to be part of the progress in improving the Vietnamese’s living standard through high-quality products.

And Bong Bach Tuyet has slowly changed to approach the younger generation...

Referring to Bong Bach Tuyet corporation, many people would be familiar with the image of a kindly face nurse holding medical cotton products. At that moment, no matter wherever you go, whatever you do, every family would have a cotton pack in the home medicine chest.

Over time, society is increasingly developing, so Bong Bach Tuyet's "nurse" is put on a new shirt following the changes in business resources to elevate the brand.

Bong Bach Tuyet has constantly adjusted, adapted, and diversified its product lines to meet the customers' needs. Besides the medical care products, Bong Bach Tuyet corporation has also developed a new product line specializing in Personal Care and Beauty Care – Calla - including medical masks, cotton swabs, and cotton pads.

To get closer to the young generation, besides developing a product portfolio, Bong Bach Tuyet corporation has also expanded its distribution channel to meet the customers easier. There are some well-known sale points including supermarkets (AEON, Co.op Mart, Satra…), pharmacies (Trung Son, Pharmacity, Long Chau, An Khang…), cosmetic stores (Beauty Box, Cocolux, Lam Thao, The gioi Skinfood…), and e-commerce channel: Shopee Mall, Lazada Mall, Tiki. The customer could purchase Bong Bach Tuyet’s products via some clicks.

With these determined efforts, Bong Bach Tuyet corporation hopes we can get closer to all family members and protect the community’s health. In addition to the core value - product quality – Bong Bach Tuyet corporation also changed its brand image to appear differently, modern but still familiar and fully conveys the goal of bringing the spirit of "Vietnamese cotton” to everyone.

Bong Bach Tuyet – the brand connecting generations

Not only distributing diversified products for a wide range of customers, but Bong Bach Tuyet corporation also has other activities to approach the younger generation. This November, Bong Bach Tuyet corporation accompanies the University of Economics Ho Chi Minh City (UEH) for the Student Awareness Campaign 2022 with the theme "NHìN TRONG TA – NHà TRONG TIM". The campaign is organized to accompany young people from 18 to 22 years old on the journey of self-changing to connect, understand and share emotions with their parents.

Bong Bach Tuyet corporation expects to act as a friend to support young people to "fix" their relationship with their families. Bong Bach Tuyet will always be a liaison connecting generations, creating good memories for you and your family.