BonBon’s Picks: Spectacular Super Bowl Brand Activations

In the grand spectacle of the Super Bowl, the true standout for some wasn't the game or the extravagant ads, but the enchanting post-match kiss between Taylor Swift and Travis Kelce. This fairy-tale moment captivated global attention, highlighting that amidst the glitz of extravagant advertising, authentic experiences can steal the show.?

?If you don’t have a popstar and a football legend in the spotlight to ensure your brand goes global, you could invest an eye-watering amount in a Super Bowl advertisement, with brands shelling out millions for a moment in the spotlight.??

Or better still, ride the wave of hype to captivate a colossal audience and amplify integrated marketing strategies through stellar personalised site-based activations.?

Brands are harnessing the vibrant energy of the Super Bowl to create memorable experiences through extraordinary activations, seizing the moment with tailored personalisation and immersive engagement to etch an indelible mark in consumers' minds.?

In 2024, brands tapped the glitz and glamour of Las Vegas, using celebrities and the city's iconic Strip to shine a spotlight on their products and services.?

Take a look at some of the activations that caught BonBon’s attention.?

THE EXOSPHERE?

On the exterior of The Sphere, a landmark spherical venue that opened in Las Vegas in 2023, is The Exosphere, a digital platform made up of 580,000 square feet of fully programmable LED lights.??

During the Super Bowl, the NFL and its partners ignited the Exosphere with captivating visuals, amplifying engagement both on-site and throughout the broadcast.??

CHIP STRIP?

Frito-Lay rented out a publicly accessible space from the New York, New York Casino to create Chip Strip, an immersive experience for its brands including Cheetos, Tostitos and Doritos.?

Tying the activation carefully to the brand’s engagement with football and sports, visitors engaged in experiences such as nuptials conducted by Chester Cheetah in a Cheesy Chapel, dinner in a local restaurant transformed into a Tostitos-themed four-course dining experience and activations around the dramatic giant Dorito Chip wrap of the Luxor Hotel.?

?TIK TOK TAILGATE?

TikTok brought star power to headline their celebrations with TikTok Tailgate.??

The initiative, engages fans across both virtual and in-person experiences with hours of live programming, a live performance from headliner Gwen Stefani, NFL special guests and TikTok creators.?

SIP CITY?

Pepsi transformed the food court at the Excalibur Hotel & Casino into Sip City, a vibrant hub for product sampling and immersive experiences engaging punters of all ages.??

The space was adorned with eye-catching visuals and featured integrated arcade games, creating an engaging atmosphere that captivated visitors.?

MARRIOTT SUPER BOWL SLEEPOVER CONTEST?

Marriott Courtyard Hotels host NFL-themed Fan Rooms at stadiums throughout the season, culminating in a pinnacle activation where fans can win a once-in-a-lifetime experience: spending the night in the stadium after hosting a group of their friends at the Super Bowl.??

Ready to amp up your brand without breaking the bank? BonBon's got you covered! Whether it's creating buzz at an event or shining in an iconic location, let's chat! ??????