Bombay Shaving Company’s Deepak Gupta on the company’s goal on being EBITDA-positive

Gone are the days when shaving used to be a customary exercise for men, now it is more than a practice to maintain hygiene. As the beard defines the style statement, shaving or trimming becomes more of a necessity. People nowadays love to look perfect all the time which motivates the growth of the prospectus hygiene and grooming sector.? The Indian male grooming products market was estimated at $888.51 million in 2022.

Read More: ??

Brand building: A business in disguise – India Chronicles

In the bustling markets of India, where diversity and competition abound, brand building has emerged as a strategic art form, a hidden aspect of business that weaves stories of success. This narrative delves into the journeys of Indian brands that have masterfully built their businesses, transforming from local entities to household names.

Read More:

BrandWagon Adtalk with Sprinklr’s Arun Pattabhiraman

The pandemic has brought about notable shifts across industries, and the case has been no different for marketing. Today, digital marketing has become a crucial aspect in order to acquire new customers and retain existing ones. In our weekly BrandWagon Ad Talk series, industry experts highlight what has changed over the past two years and more importantly, are these changes here to stay.

Read More: ??

Spotify partners with Royal Enfield, announces a year long collaboration?

Spotify and Royal Enfield have announced a year-long collaboration aimed at enhancing the experience of motorcycling with music. The partnership coincides with World Music Day and World Motorcycling Day.?

Read More:

Aditya Birla Capital’s Darshana Shah on the need for financial inclusion and transparency

From a financial perspective, branding and marketing are understood to have transformed from their traditional forms. Previously, financial institutions used to rely on strategies such as word of mouth, TV commercials, radio broadcasts, and print ads. However, as consumer profiles matured, these conventional methods seem to have been surpassed by digital-centric applications. Considering the role that financial companies play in the banking, financial services, and insurance (BFSI) sector, it is considered crucial for them to embrace innovative marketing techniques to stay ahead of the curve.

Read More : ??

Senco Gold and Diamonds launches its anthem, aims to support LGBTQ+ community

Senco Gold and Diamonds, an Indian jewellery retail chain, launches its anthem ‘Pehchaan’ in collaboration with actor Sushant Digvikar, aiming to support the LGBTQ+ community for pride month.??

Read More:

India bags 18 metals, its worst show since 2015

India started its campaign at Palais des Festivals et des Congrès in Cannes this year quite slowly, but there was hope that the tempo would pick up later. That hope was dashed as the Indian ad contingent was unable to break out of that initial sluggishness.

Read More:

Ideas that inspire

Ideas are the most important beings on the planet. They carry the energy we need to move forward as a civilisation. They are harbingers of change, openers of mind, demolishers of discrimination, and engines for growth.

Read More:

Hyundai Motor India launches ‘I Choose Hyundai’ campaign

Hyundai Motor India Ltd. (HMIL) has launched a new brand campaign titled ‘I Choose Hyundai’. The campaign highlights Hyundai’s range of products, driven by customers across India, under the theme #IndiaDrivesHyundai. The campaign aims to showcase the variety of models, transmissions, features, and fuel options available from Hyundai.?

Read More:

mFilterIt launches TickR to aid advertisers in meeting Supreme Court’s ad compliance mandate

mFilterIt has launched TickR, an AI-powered solution to help advertisers comply with the Supreme Court of India’s new directive. The directive requires self-declaration certificates for all advertisements released after June 18th, 2024, to ensure it is free from misleading claims. Reportedly, existing advertisements are exempt from this requirement. Non-compliance could result in legal repercussions.

Read More :