Bombay Locale : Year in Review - 2024

Welcome to the Bombay Locale Year in Review — our very own Wrapped for 2024!

This year, we’ve crossed continents, sung viral songs, cracked detective cases, and brought quirky ideas to life.

Let’s rewind and savor the highlights of a creative, exciting, and unforgettable year.

Jan - Feb

SaaSBoomi We kicked off the year with a bang! SaaSBoomi took us global — from bustling cities to serene landscapes. Our song for the campaign became the anthem of the Indian SaaS community and went viral across social platforms. Played at the annual SaaSBoomi event in Chennai, the song even got a Tamil rendition, thanks to our talented collaborators. What a way to set the tone for 2024!

Thanks to our talented collaborators. What a way to set the tone for 2024!

Tamil Version :

Mar - May

invideo & Oswaal Books

It’s always a blast working with Jeetu Bhaiya and this year was no different! The Oswaal Books campaign, “Kaisa Bhi Ho Sawaal, Sahi Jab Oswaal”, hit it out of the park with 25+ million impressions.

Meanwhile, invideo ’s campaign gave us a taste of international production. From expansive sets to invaluable lessons, it’s a project we’re proud of and excited to release in the coming months. Stay tuned!

Jun - Jul

Zoho Bigin by Zoho CRM

Bigin 360 - Think detective thrillers are all fun and games? Think again! Bigin 360 was our most challenging yet rewarding project of the year. With a gripping narrative and high production value, it’s set to leave audiences on the edge of their seats. Release coming soon — we promise it’ll be worth the wait! ?

Aug - Sep

TallyPrime

For the TallyPrime 5.0 launch, we delivered a dynamic live-action campaign that resonated with audiences nationwide. Our slogan, “Easy as 1-2-3,” became a talking point, and our multilingual approach caught the attention of industry-leading marketing journals. TallyPrime 5.0 was a celebration of simplicity and innovation — and we loved being part of it.

Total Flux

We hit the ring with none other than Mary Kom! Shooting this campaign for Total Flux was as empowering as it was fun. And yes, we have the autographs to prove it.

Oct - Dec

SolarSquare Energy

Closing the year with a bang, we’re cooking up something quirky and exciting for SolarSquare. Releasing in January '25, this campaign is bound to bring a smile to your face. Stay tuned for a sneak peek into what’s next!

Podcasts - Duniyaghar

2024 was the year of stories! We consider ourselves storytellers and this year we dived deep into telling stories in an innovative format. Our home-brewed concoction of Fantasy, science fiction,?and storytelling - Duniyaghar. Narrated by Akshat Pathak and Anupam Sidhant

It’s a heartfelt collection of stories written and crafted by our team.

With our friends at Product Folks, we ventured into the world of business podcasting.

Short Films

1. Gaman

Written and directed by Akshat, this short film swept accolades at film festivals nationwide and left audiences smiling.

2. Traas

A passion project that united Akshat, Kaustubh, Arpit, and Makwane, this short film was a labor of love.

3. Aamna and the memory stone(Work In Progress):

Our animated short film in the works promises to be something extraordinary.

Unconference by The Product Folks

As the media partner for one of India’s most prestigious product events, we had the privilege to collaborate with leading minds in the industry.

Pan IIT (WIP)

Another exciting project in progress — more on this soon! ??

Animation

Pushing Creative Boundaries This year, we expanded our animation portfolio with groundbreaking projects:

1. NSuite

A visual storytelling journey that simplified complex ideas.

2. SHOPLINE

A vibrant and engaging campaign showcasing creative finesse and quirk for friends at ShoplIne(UK)

3. Nidana

Another animated film that we are proud to have done this year for our friends.

2024 was a year of bold experiments and incredible stories.

At Bombay Locale, we take pride in helping companies, startups, and entrepreneurs tell their unique stories. This year, we’ve learned so much from their journeys — their challenges, victories, and innovations have inspired us at every step. To our clients, collaborators, and community — Thank You!

Here’s to more big ideas and uncharted territories in 2025. See you soon!