BOLDER. BRAVER. WISER. —The new Nerdo?vision

The current landscape of creativity is filled with many realities, which are born daily, with ever-changing content, and with technologies that facilitate communication even for the uninitiated.

After more than 14 years on the market, seeing all the changes and evolutions, we believed it was time to reflect on our identity, asking us where we see ourselves in this scenario and where we want to go in the next 10 years. That’s why we felt the need to revisit our identity and our vision.

Our new vision is based on three key pillars: creative thinking, innovation, and originality. We strive to be a partner that works in synergy with our clients to create innovative solutions that are memorable, impactful, and out of the ordinary.

?To achieve this, we have adopted a new approach with our clients and agencies: wiser, bolder, and braver.

Wiser

Being wiser means leveraging our more than 14 years of experience to act as mentors and partners, rather than simply providers. We want to challenge expectations and develop revolutionary solutions to change our clients’ operations. Our goal is to catalyze clients and people who see the world as we do and to be a driving force in our industry.

Bolder

Being bolder means combining extremely different worlds, styles, or techniques through innovative visual languages. Our team of creative thinkers and directors brings their unique points of view to the table, taking everything to a higher level, even through unexpected or apparently difficult choices.

We strongly believe in originality, which means being surrounded by people who can think outside the box, come up with unique perspectives, merging together different personal backgrounds, experiences, and working paths. This is why we enlarged our circles of collaborations, adding new, strong, talents to our network: illustrators, directors, and animators. We are willing to create a creative network capable of facing every challenge and every need, thanks to each person’s creativity, in synergy with our vision.

Braver

Being braver means staying true to ourselves, it doesn’t mean taking risks for the sake of being different. It means being strategic, understanding your audience and what they’re looking for, and then delivering on that in a way that is unexpected and fresh. It means being okay with embracing a new trend or publishing more authentic content that might be raw and unpolished. We believe that this is the key to achieving our goal of providing unique and surprising solutions that reflect the personality and needs of our clients.

How about clients?

We seek companies and clients who are not afraid to go on an unexplored path, and we deliver a clear and transparent message that represents the client at their most authentic. Clarity and humanity are core values for Nerdo: transparent communication and genuine, long-term relationships with clients have always been a pillar within the studio.

Lorenzo Levrero: ”We believe that clear communication and humanity are key to building successful relationships with our clients.”

A non-logo

Our core values find expression through a disruptive means of communicating our studio’s identity. No longer a logo, but rather a conceptual mark. This represents the evolution of the Nerdo name, which has transformed into an “N” over the years and is now embodied by a sequence of five vibrant colors, one for each letter, accompanied by a specially composed sound design by Alessandro Levrero.

Daniele Gavatorta: “In an exclusively digital world, we believe our identity can be conveyed through a blend of sounds and colors, giving a more incisive and cutting-edge expression of our values.” Alongside the new “anti-logo,” the launch of our website marks a significant step forward in Nerdo’s evolution toward a new business model, centered around catering to consumers’ increasing desire for immersive and entertaining experiences.

—We’ll dig more deeply into that with a dedicated article, so stay tuned.—

Last, but not least, a new website

We wanted to break the old habits and enhance our new identity with a new website, created in synergy with Parco Studio and Muvobit.

?We believe it reflects our focus on delivering immersive and entertaining experiences that meet the needs of today’s consumers, and the new positive network of creative thinkers that are ready to work with us.

We strongly believe that working in synergy with incredible partners makes us bolder and wiser, and we are excited to see where this new direction takes us.

Check the new directors