?? Bold Moves, Big Wins: Your Profit Strategy Newsletter ??
Jane Parmel ??
Helping Business Owners Work Smarter Not Harder, Keeping More Money in their Pocket and Reach Their Personal & Business Financial Goals Through Expert Coaching! ?????
Helping Business Owners Increase Profits, Scale Smarter, and Dominate Their Market
Welcome back to another edition of the Cardinal Profit Strategies Newsletter, where we bring you powerful insights, game-changing strategies, and expert advice to help your business SoAR!
??Marketing Minute: Is Traditional Advertising Dead? Not Quite.
With the rise of digital marketing, many business owners are quick to dismiss traditional advertising like direct mail, print ads, or even radio spots. But recent studies show that integrating traditional and digital marketing can increase brand recall by up to 60%.
The key is omnichannel marketing—using multiple platforms to reinforce your message. Example: A company that sends direct mail AND follows up with an email campaign sees a 37% higher response rate than using email alone.
Your move: If you’re only relying on digital ads, consider how traditional methods might help boost visibility and trust in your market.
?? Tip from Your Ol' Aunt Jane: Price Isn’t the Problem—Your Messaging Is!
Too many business owners think their prices are too high when, in reality, their messaging isn’t strong enough. If people aren’t buying, it’s usually because they don’t see the value—not because they can’t afford it.
Action Step: Instead of lowering prices, improve your positioning. ? Highlight results & ROI instead of just features ? Use case studies and testimonials to showcase transformation ? Create a "cost of inaction" comparison—what will happen if they don’t buy?
Don’t compete on price. Compete on value and confidence in your offer!
?? Featured Coaching Program: The Foundations of Profit Mastery Group Coaching
Are you a solopreneur or startup owner struggling to build a profitable and scalable business? Do you feel like you are all alone?? Our Foundations of Profit Mastery Group Coaching program is designed to help you:
?? Structure your business for long-term success ?? Create a marketing system that consistently brings in leads ?? Develop a pricing & sales strategy that maximizes profit
?? Weekly coaching sessions packed with proven strategies ?? A supportive community of like-minded entrepreneurs
?? Networking opportunities each week with group members ?? Clear, step-by-step implementation guidance
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?? Ready to build your business the right way? Message us for details!
?? Cardinal Profit: In the News:
I’m happy to share that we’ve obtained a new certification:
Women-Owned Business Enterprise (WBE) Certification from
A business with a Women-Owned Business Enterprise (WBE) Certification from the NYC Department of Small Business Services indicates that it is at least 51% owned and operated by women, meaning you should care because?it signifies a commitment to supporting female entrepreneurs and could provide access to government contracts and networking opportunities specifically designed to promote women-led businesses within New York City.?
We are a 100% Women-Owned Business, since our founding in 1997. For 28 years and many changes to our business focus, we head into the future with more opportunities to connect with more companies to provide our clients with an ever expanding network of professionals we stand with.?
We’ve got much more coming in the months ahead so stay tuned!!
?? Your Free Gift: A 45-Minute Profit Assessment Session
Would you pay attention to an extra $50K, $100K, or even $300K in untapped profit hiding in your business? Let’s find it together.
?? Book your FREE 45-minute Profit Acceleration Session and walk away with a custom 3-month marketing roadmap—no strings attached.
?? Grab your spot before they fill up: https://cardinalprofit.com/pas
Until next time, keep making bold moves and big wins!
?? Cardinal Profit Strategies – Where Businesses Don’t Just Grow, They SoAR!??