Bold Leadership in the Face of Pressure: Why Doubling Down on DEI is Good Business
Col. John Boggs, U.S. Marine Corps (Ret.)
We work with High-Performing, High-Impact Executives.
We’re living in a moment where some companies are retreating from Diversity, Equity, and Inclusion (DEI) initiatives. Social media backlash, economic uncertainty, or the belief that DEI is too polarizing are driving this pullback. But here’s the truth: stepping away from DEI isn’t just a missed opportunity—it’s a step backward for your organization’s future.
The question isn’t whether DEI initiatives are hard—they are. The question is whether you have the courage to lead boldly, even when it’s uncomfortable.
Let’s talk about why this matters. First, diverse organizations consistently outperform their peers. Companies that prioritize diversity aren’t just ticking boxes; they’re building teams capable of innovation, problem-solving, and adapting to change. McKinsey reports that diverse companies are 36% more likely to outperform their less-diverse competitors. If the numbers make it clear that diversity drives success, why would any company walk away from it?
Second, your employees are watching. Today’s workforce—particularly Millennials and Gen Z—cares deeply about inclusion. They want to work for organizations that align with their values, where they feel seen and valued. When leaders backtrack on DEI, the message is clear: inclusion isn’t a priority. And the result? High turnover, low morale, and a damaged employer brand.
Third, your customers are watching, too. Consumers are increasingly choosing brands that reflect their values. Companies that lead on diversity signal that they understand and serve a diverse world. Retreating from DEI risks alienating the very people you aim to reach.
So, what should leaders do? Double down on DEI. Be unapologetic in your commitment to inclusion. Set bold goals and make them visible. Hold yourself accountable and share your progress. Most importantly, make DEI a leadership priority—not a side project for HR.
Leadership is about making tough decisions, even when they’re unpopular. It’s about doing what’s right for your people, your organization, and your future. And right now, the right decision is clear: lean into diversity, equity, and inclusion. Not because it’s easy, but because it’s essential.
Bold leaders don’t retreat—they advance. In the face of pressure, they stay the course and show the world what true leadership looks like. Will you be one of them?
Board Member | Independent Advisor | Co-Founder & CEO catalyzing systems-level change for people and planet
4 周Important insights Col. John Boggs, U.S. Marine Corps (Ret.)! Thank you for your courage and commitment to building better boards.
Vice President, PBM Services
4 周Excellent observation and feedback John! I agree 100%. Unfortunately, the current administration lacks the intelligence, sophistication and “leadership” that instills a positive culture for all people both personally,professionally and by diversity. We all contribute, the key word is “ALL”. At times it appears the definition of “Value” has taken on a new meaning. Thus a new challenge. If you are bold and stand up for values that benefits everyone and creates a win-win-win scenario then challenge the upcoming status quo’s and reap the rewards and benefits all humans deserve, not just a few!