BOLD BRANDING

I saw these two words paired the other day. Bold Branding- What is that?

Is bold branding making an outlandish promise (that you won’t keep)?

Is it oversized, aggressive graphics? (That’s not branding.)

Is it superlatives and hype? (are you really, really the best, strongest, fastest? Maybe, but probably not, sorry.)

No, No and No.

Branding is simple—but don’t mistake that for easy:

M a k e a p r o m i s e . K e e p i t .

From inception to legacy, a strong brand is built on honest promises that are consistently delivered. That doesn’t mean every initiative will succeed. In fact, if you’re an innovator, most won’t. But the commitment to your promise remains unwavering:

Promise to be relentless in pursuit of your mission.

Promise to advocate for the front line.

Promise to be a thought leader driving marketplace innovation.

These examples aren’t just words—they reflect an ethos, a mindset that fuels action and sets expectations.

The Hard Part: The Mirror

A brand that thrives externally does so because of its internal commitment. Leadership, I'm looking at you. Branding isn’t just about what you sell; it’s about who you are.

And this is where most brands fail—they ignore the QFactor (quality of process, product and experience):

Integrity of process- Investing in how you perform internally builds a powerful brand that is scaleable, repeatable and profitable.

First quality product & service- Time, money, and capacity chip away at aspirations, but consistently striving to ship the best deliverable builds on itself and becomes a hallmark of your brand.

Lets do more of that! Hustle is inspiring; burnout is not. If your customer experience is great, they'll come back. If your employee experience is great, they won't leave. Both matter.

A quality brand isn’t about being perfect, or bold, or sensational. It’s about ensuring whatever promise you make remains paramount—internally and externally.

What is your promise?? And how do you show up and deliver?