Bold Branding

I thought I'd share this great new piece of branding for Roehampton University. It has been created by Taxi Studio and uses strong, colourful and bold images emerging from within the new 'R' logotype to create impact and also intrigue due to the minimal amount of textual info on literature covers.

The letter 'R' is split in to four blocks to represent each of the four Colleges within the University.

Maybe a bit too bold for many Universities but personally I love it, well done to all involved and for being brave. The best results are often achieved when clients put their full faith in their chosen creative agency and are brave enough to run with it.