Bold Ambition - November

Hello and welcome to the latest edition of our newsletter - Bold Ambition.

Whilst the year might be drawing to a close, November has been a busy month at AmbitionPR, jam-packed with award news, client coverage, and business book launches.?

This month we also shared two articles prepared by two of our valued partners. The first was written by expert consultant Lesley Cooper , Founder of WorkingWell , to highlight stress management in the workplace and the second was crafted by the marketing powerhouse Louise Robertson of The Bright Marketing Company .

Join us as we dive into our November highlights!

Impressive Client Coverage

With impressive media coverage secured in prominent publications and verticals in key topic areas, November has been a fantastic month for client coverage across our different teams.?

• Author of “The Personal Board of You Inc” and CEO of inspir’em Emma Maslen was featured in Yahoo Finance discussing the obstacles women continue to face at the beginning of their careers, sharing her insights on career progression and the importance of networking for women.

• Lesley Cooper , founder of WorkingWell and author of “Brave New Leader”, shared her thoughts in The Independent about the importance of senior staff being more aware of the day-to-day operations of their business, and the impact this can have on their leadership.

• Dr. Martin Gutmann , author of “The Unseen Leader”, was featured in Big Think discussing the impact of ‘the action fallacy’ on our perceptions of leadership and why the most effective leaders are unseen.

• Featuring in Travel Weekly, Joyned Chief Executive Jonathan Abraham delved into the potential of social commerce. He shares why it’s time that the travel industry realises this potential and incorporates it into their offering to consumers.

Stress Awareness Day

Mental health should always be a top workplace priority. Stress Awareness Week, with the focal point Stress Awareness Day on the Wednesday of that week, serves as a timely reminder of the ongoing commitment required to remove the stigma around stress and embed solutions that combat its negative effects.

This year on Stress Awareness Day, we asked Lesley Cooper , founder of expert wellbeing and pressure management consultancy WorkingWell , to share her insights on this year’s theme: ‘Beyond Stress Management: From Stigma to Solutions’.

A level of stress in PR is unavoidable, but it is essential we work collaboratively to manage those stress levels and prevent the negative effects from taking hold.

Award Success

November was an exciting month of award success for AmbitionPR and our clients. Travel Tech experts Joyned won ‘Best Technology Product’ at the Travolution.com Awards, a real testament to the dedication and hard work demonstrated by the team in developing their innovative solutions.

Judith Germain was also named a finalist in the ‘Executive Coach of the Year’ category at the Paseda360 National Coaching Awards (tag page), and Dr. Lisa Turner was named a finalist in the same awards in the ‘Lifetime Achievement in Coaching’ category. A fantastic achievement for two brilliant coaches - we will be keeping our fingers crossed for the finals!?

The AmbitionPR team had the pleasure of attending this year’s Eastern Daily Press Business Awards, with the agency having been nominated for 'Rising Star of the Year', and our director Jenna Owen being nominated for 'Director of the Year'.

Whilst we didn’t come away as winners this year, we had a brilliant evening celebrating our achievements and the inspiring successes of such an impressive array of Norfolk businesses.?

Watch this space for what's set to be an incredible 2024 for AmbitionPR!

The Harmonious Blend of PR and Marketing

For many companies, the dilemma isn't whether to invest in PR or Marketing, but how to strike the perfect balance that maximises and reinforces the impact potential of both areas. When PR and Marketing experts work together seamlessly, the possibilities are endless.?

In this article, Louise Robertson , founder of The Bright Marketing Company , explains how PR and Marketing are the ‘cheerleaders’ of the business world. She shares her thoughts on how the synergy between them is the key to a comprehensive approach that? leverages the strengths of both disciplines.?

PRWeek UK Measurement Conference

Earlier this month, Jenna Owen and Hannah Cary travelled to London to attend the PRWeek UK Measurement Conference. It was a jam-packed day full of insightful keynotes, panel sessions, fireside chats and workshops that not only discussed the most effective ways to evaluate and present PR impact to clients, but also how PR can secure organisational buy-in from the c-suite and other departments.?

PR evaluation and measurement is evolving and with the growing capabilities of AI and digital tools, it is increasing our ability to showcase the impact of PR. The whole team is looking forward to putting the takeaways and lessons learned at this insightful event into practice.

Must-reads

This month we supported the launch of four insightful books, on four very different subjects. From inspirational stories, to practical advice for women in tech, this month’s books are a treasure trove of expert advice and fascinating content.?

Graham Caldow - What’s Possible?

What’s Possible? aims to proactively drive the discussion around how to plan better futures for young adults with additional needs. Through the book, Graham shares his own experiences as a parent and the tools he has created to support parents and guardians as they guide their children to not only live independently, but be fulfilled by finding their purpose. He believes with a life plan in place, young adults with additional needs can have a secure future.

Dr. Zareen Roohi Ahmed, PhD - The Gift

This inspirational book tells the story of Dr. Zareen Roohi Ahmed’s journey from tragedy to building a global business for good. It’s a tale of overwhelming resilience, determination and purpose, and the life-changing impact she has had on many.?

Throughout The Gift, Zareen outlines how she made her purpose a reality, sharing her vision for tackling period poverty, one of the most pervasive issues affecting women and girls worldwide, and revolutionising the fem-care industry with accessible, safe and sustainable period products.?

Dave Jereb - Challenging The Story

Challenging The Story is a fascinating read which takes readers on a transformative journey to uncover the root causes behind children's challenging behaviours, exploring an empathetic approach to working with children that transcends mere reactions and paves the way for lasting positive change.

Sonal Shah - She Chose TECH

She Chose TECH is the essential guide created to inspire and empower women in tech - a blueprint for unlocking their potential in the industry. The aim of Sonal S. ' book is to help the reader navigate the variety of amazing prospects in the industry, de-mystify tech and succeed in a sector that can help innovatively solve some of the world’s most pressing problems.

PR Tip?

“Awards are an ideal way to celebrate successes with your team, solidify your credibility with your industry and clients, and connect with like-minded professionals. Incorporating these into your PR strategy not only gives you an opportunity to showcase your expertise among the best in your sector, but often awards come with invaluable press, photo and video opportunities for those successful and they provide positive content to share on your website, social media and newsletters. We are on hand to provide expert entry writing support!” - Hannah Cary , Head of PR (Non-Fiction and Professional Services)