Bold Ambition - June / July 2023

Hello and welcome to the latest edition of our newsletter - Bold Ambition.

June was a busy month for the Ambition PR team, and we’ve got lots to update you on! We saw the launch of three brilliant books, we attended some great events and we shared our top tips to maximise the reach of a PR campaign. In this newsletter, you’ll also find our thoughts on the next big thing in Social Media, and of course our monthly PR tip.

Join us as we dive into our highlights of the last month.

Events?

This month was a busy one for the team!

Fay and Hayley Vincent attended the Bookseller Marketing and Publicity Conference, and here’s what Fay had to say about their day:

“Had a fantastic time spent at the Bookseller Marketing and Publicity Conference on Monday, meeting some new faces and hearing from the industry’s best.?

There were some fantastic case studies, practical campaign advice and thought-provoking panels on how to take your books even further, but the stand-out take-aways have to include:?

? The art of recognising when TikTok trends will (or will not) work for your book?

? Some fascinating insights into how much fandom and user-generated-content can shape a campaign

? Thinking creatively about what publicity looks like beyond traditional media coverage

? How to best brief authors for media appearances

Sometimes you just need to hear how other people do it, and there was no shortage of brilliant stories shared throughout the day.”

Angelika Szpregiel and Steve Pantelli attended the TravelTech Show to support our client Joyned - a SaaS solution for travel websites that enables users to book together, taking the group booking experience to the next level through collaboration.

Doron Luder , Vice President of Sales at Joyned, had been asked to hold a conference session about a major development in the travel industry, so Angie and Steve were so pleased to be able to see him speak live! In his speech he explored the phenomenon of social commerce in travel, how it is set to revolutionise the travel industry, and discussed how to connect inspiration to booking.

The whole day was a great opportunity for us to catch up with the team at Joyned, and learn more about what's new in the world of TravelTech!

And finally, Hannah Cary and Katy Orr attended Leadership Live 2023, supporting Rameez Kaleem of 3R Strategy and Judith Germain as they delivered workshops at the event.

They also were lucky enough to have a stand at the event, and got to catch up with industry contacts and meet new people.

A day full of inspirational and insightful takeaways from all the keynote speakers and workshop leaders!

It’s always a pleasure for our team members to attend these great events, meet people face to face and gain insights that we can then bring back to our work here at Ambition PR!

Article - Maximising The Reach of Your PR Campaign

We’ve worked on many exciting PR campaigns for our wonderful clients, and one thing we’ve noticed is the impact the client themselves can have on the success of the campaign when they really lean into it and make the most of the coverage they receive.

From sharing on social, to including it in their newsletters and sending pieces directly to contacts, there are lots of ways to maximise coverage and boost visibility, credibility and influence, and to make sure they get the best results possible from their publicity campaign. We put our top tips together in this article:

Our Brand New Scorecard

This month, we launched our brand new tool to help you communicate your brand story more effectively - our Brand Story Scorecard!

It can be so hard to see where you’re doing well, and where there’s room for improvement in your communication strategy, so we put together this free 18-question quiz to help you gain some important insights.

Based on your responses, we then send you a personalised report highlighting areas of strength and areas that could use improvement in the key areas of Public Perception, Storytelling, and Media Relations.

Once you've completed the quiz and reviewed your results, you can also take advantage of a free discovery session where we will take a deep dive into your results and devise a plan of action to take your brand story to the next level!

Click here, or on the image above to give it a try!

Article - The Next Big Thing in Social Media

As PR professionals, we like to keep a close eye on trends and the next big things, but it can be hard to keep up sometimes with all the constant changes, especially in the fast-moving industry of social media.

Whilst we can’t predict what news stories and developments will make the headlines next, there are a number of trends and innovations that we think are likely to shape the social media landscape in the second half of 2023 - this article covers the things we’ll be keeping a close eye on.

Since publishing this article we have also seen the launch of Threads by Instagram - which we can definitely add to the list!

World Environment Day

#WorldEnvironmentDay took place in June, and although this year’s focus was on beating plastic pollution, it is always an important opportunity to drive worldwide awareness of ALL the actions we need to take to protect our environment.

Here at Ambition PR, we’re proud to support an array of forward-thinking individuals and businesses making a real difference in sustainability:

?? Energy consultancy Advantage Utilities Ltd. advise businesses on renewable technologies, Net Zero and carbon reporting

?? Risk management specialists Resilinc help businesses screen for supply chain sustainability, CSR and ESG risks

?? Inclusion 247 Founder Teresa Boughey (She/Her) shows business how to link their DEI (diversity, equity and inclusion) and ESG (environmental, social, and corporate governance) strategies

We also announced the launch of Jasper Steinhausen's book, Making Sustainability Profitable - more information on that below!

Must-Reads

Last month saw the launch of three great new books we are proud to be working on:

The Secret Sauce - Sam Smith

Sam Smith ’s wonderful new book, The Secret Sauce, reveals the recipe for company owners to superscale their business and empower their talent through empathetic leadership. Building a team who shares your vision and values is essential to success, and this book shows how to build a truly inclusive culture that makes the team feel uniquely valued.

Startup, Scaleup or Screwup - Tom Williams

So many businesses struggle to scale up,?no matter how full of passion, drive, enthusiasm, and determination to succeed their owners are.

In five-time founder Tom Williams ' brilliant new book, 'Startup, Scaleup or Screwup', he shares?his proven five-part formula to break through growth ceilings, and confidently scale your business.

Making Sustainability Profitable - Jasper Steinhausen

This insightful new book by Jasper Steinhausen shares the secret to turning a business’ sustainability drive into a superpower that is a force for good and a magnet for clients, partners and talent. Making Sustainability Profitable lays out the five core principles of the Impact Blueprint, and shows how to boost a company’s sustainability credentials and profitability.

PR Tip

And finally, this month’s PR tip comes from Jenna Owen :

“A tip I would give to new starters is to NEVER settle for ‘Just OK’ when it comes to drafting press releases or articles. If you wouldn’t buy into the content you’ve crafted, then you can be certain the client, the media or the general public won’t either. Trust your instinct and if you’re questioning whether it’s ready for team/client approval, give it another go.”