Bold Ambition - February

Welcome to the February edition of our newsletter - Bold Ambition.

February was jam-packed with great results for our clients, including lots of coverage published in a variety of target publications - we’ve included some of our highlights below! In this newsletter we also celebrate some award successes, spotlight three fascinating books, and share our latest article on maximising award success.

Join us as we dive into our February newsletter!

Article - Maximising the Value of Awards

Industry awards can be an important part of a company’s marketing strategy, with benefits including increased credibility and team morale. But without a solid strategy, many organisations can miss out on all the potential cross-channel opportunities that award success can bring.

In this month’s article, we explained how to strategically maximise the value of awards to ensure they deliver real business value to your organisation.

Book Launches

This month we are thrilled to have supported the launch of three exciting new books by industry-leading authors.

Sharath Jeevan - Inflection: A Roadmap for Leaders at a Crossroads

After coping with the COVID-19 pandemic, the cost-of-living crisis that followed, and the increasing power of generative technologies, many are questioning whether much of what they’ve been taught about leadership still applies. Sharath Jeevan OBE ’s new book, Inflection: A Roadmap for Leaders at a Crossroads, aims to provide some much-needed answers on managing these inflection points.

An acclaimed advisor, facilitator, and author, Sharath argues that preconceived models of leadership are out of date for the extraordinary times we’re living in. Instead, he delves into a different framing of leadership and explores the concept of 'inflection moments’.

Ivana Brutenic and Kristína Cichy Ková?iková - The Magic of Employee Influence ( Rethink Press )

In their new book The Magic of Employee Influence, Ivana Brutenic and Kristína Cichy Ková?iková argue that the key to creating an impressive brand presence lies in LinkedIn, and that to truly convey a business’s culture, the focus should be on how individual employees intentionally represent the brand, as ‘Ambassadors on LinkedIn’.

A mixture of practical advice, strategy, and background context on LinkedIn as a channel of communication, The Magic of Employee Influence explains how instead of simply posting on LinkedIn, communicating through employees ensures a level of authenticity and nuance in the messaging that reaches your audience.

Peter Verster - AI For Business ( Rethink Press )

“AI For Business” by Peter Verster shows the reader how to embark on a transformative journey though the world of AI, guiding them through the process of assessing their business readiness for Artificial Intelligence and building a solid framework for AI implementation.

In this insightful read, Peter combines hands-on entrepreneurial spirit with grounded academic insight to create a useful and effective guide to understanding and unlocking the untapped potential of AI in business.

Ambition PR News - London Book Fair

With just a couple of weeks to go until The London Book Fair (Tuesday 12th – Thursday 14th March), Jenna Owen and Hannah Cary are looking forward to the exciting meetings already booked into their diaries.

If you would like to meet the team to discuss how PR can showcase your authors on global platforms, cement publishers' brands, build author communities and contribute to author retention, then please do message Hannah on LinkedIn!

Client Coverage

February was an impressive month of media coverage for our clients, with pieces? featured in a range of target publications including:

• Jose Ucar ’s piece about the personality types that create a healthy workplace culture was published by Fast Company .
• Dr. Zareen Roohi Ahmed, PhD spoke to Pioneers Post for a piece about her social enterprise, Gift Wellness.
• Sonal S. was published in Female First, discussing why having women in tech is so essential as AI grows and develops.

• Sharath Jeevan OBE appeared on the Secret Leaders Podcast with Dan Murray-Serter ?? ?to share the lessons he learnt from the dot-com crash.
• An article from Sumit Vakil from Resilinc was featured in Compare the Cloud .
• Power Technology shared comments from Advantage Utilities Ltd. CEO Andrew Grover in their piece about disruptions to Electric Vehicle supply chains due to the Red Sea crisis.

Award Success

This month saw the announcement of well-deserved,? impressive award wins for three of our expert clients:

• Lisa Turner , Best-Selling Author, Trainer & Founder of CETfreedom was awarded the ‘Lifetime Achievement award for Coaching’ at the Paseda360 National Coaching Awards.

• Specialist consultancy WorkingWell - won 'Best Workplace Pressure Management Consultancy 2024 – South East England' at the Corporate Vision Magazine Employee Wellness Awards. These awards aim to honour the top companies that are dedicated to improving employee wellness.
• The Maverick Paradox (Founded by Judith Germain ) was awarded “Management Training Specialists of the Year” at the Corporate LiveWire Innovation & Excellence Awards 2024 - for the second year in a row!

PR TIP

This month’s PR tip is from PR Account Executive Rebecca Austin :

“Remember, drawing from your areas of expertise is always key. Whether that’s showcasing your creative flair or research abilities, the skills you’ve developed across your career will be transferable! In addition to helping to strengthen your career development, playing to your strengths in the workplace can also have a positive impact on others. Helping them to identify ways to grow and learn new skills!”