Boeing CEO steps down
After a plethora of negative headlines in the last six months, Boeing CEO Dave Calhoun announced this week that he would be stepping down amid reshuffling at the company.
To put it lightly, this made a lot of headlines — and captured the public’s interest too — with more than 5,000 articles written about Calhoun alone and more than 100k engagements to those articles. The most engaging of these was the New York Times piece linked above.
Again though, social media had a significant role to play in engagement levels, with several posts having high levels of interaction for publishers across platforms.
Bloomberg Business and NPR both had Instagram posts with more than 10k engagements each, while The Daily Mail had a TikTok post with 12k engagements. These engagements show that despite all the other noise on the internet, it’s still a significant moment when a CEO of a global company steps down, especially when the company has had the kind of year Boeing has had.
Chick-fil-A is calling you to ‘Eat Mor Chickin’ — with antibiotics
After a decade of its pledge to serve antibiotic-free chicken, Chick-fil-A announced it will begin reintroducing some antibiotics into its chicken later this spring, resulting in a flood of media coverage.
In a statement released last Thursday, Chick-fil-A explained that the plan was to switch from the current No Antibiotics Ever (NAE) to No Antibiotics Important To Human Medicine (NAIHM). Although even with that clarification, the move has raised concerns with customers who have long regarded Chick-fil-A as a healthier fast-food chain simply because of its focus on chicken over other meats.
Local news outlets were the first to circulate the news, and have also had the most engaged stories over the last week. Atlanta’s 11 Alive earned nearly 1k engagements to its early reporting on Mar 22nd, and CBS 17 in Raleigh has the top story about the matter overall, having received 2.8k engagements.
While there have been fewer social media posts about Chick-fil-A’s decision, some have captured high levels of public interest, with RapTV being the most notable. The Instagram post has earned over 362k engagements alone, with the comment section overflowing with criticism and several questions about how this might affect the chain’s prices.
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