BOE Varitronix: Past, Present, and Future Development, Renewing Trademark Licensing Agreement with BOE!

BOE Varitronix: Past, Present, and Future Development, Renewing Trademark Licensing Agreement with BOE!


BOE Varitronix’s Automotive Display Business

BOE Varitronix has been deeply involved in the automotive display industry for many years, offering a wide range of products.

  • In 2021, the company’s automotive display business revenue reached HKD 6.509 billion, a year-on-year increase of 89%.
  • The company's strategy is to promote and develop mid-to-large standard platform TFT module products and expand its market share in key automotive markets.

BOE Varitronix provides a comprehensive range of dynamic display solutions for automakers, covering:

  • Digital instrument clusters
  • Central control displays
  • Head-up displays (HUDs)
  • Rearview and side-view electronic mirror displays
  • Highly integrated digital cockpit displays
  • Curved designs and integrated touch solutions

According to the company’s investor communication meeting, in H1 2022, BOE Varitronix’s TFT display module products covered 42% of the top 20 Chinese automakers.

  • Its product coverage among China’s mainstream new energy vehicle (NEV) customers increased from 41% in 2021 to 52% in 2022.

The company’s automotive display products cover all scenarios and sizes, supporting customized solutions.

  • The vehicle display business includes instrument clusters, central control displays, electronic mirrors, entertainment systems, HUDs, and transparent displays, catering to various application scenarios.

BOE Varitronix continues to enhance its full-size coverage and technological innovation:

  • Size range: 2 inches to 50 inches, covering nearly all sizes.
  • Advanced technologies: OLED, BD Cell, Mini-LED, multi-screen displays, and full-lamination solutions.


Industrial Display Business

  • Monochrome display technology remains the core business, primarily serving industrial instruments, medical equipment, and consumer electronics.
  • The company’s industrial display products are categorized into:Next-generation industrial display screensStandard passive LCDs & module products

These products mainly cater to industrial instruments, medical devices, and consumer applications.


BOE Varitronix’s Subsidiaries and Production Bases

BOE Varitronix operates two major automotive display module production bases:

  1. Heyuan Factory – Running at stable capacity.
  2. Chengdu FactoryNewly established in 2022, expected to reach an annual production capacity of 15 million units, generating an estimated output value of HKD 4.5 billion.

The company is actively expanding its business upstream and downstream:

  • 2019: Invested in Jiangcheng Technology to develop HUD (Head-Up Display) solutions
  • 2020: Invested in Ruihe Technology to strengthen optical bonding capabilities.


Management Team & Industry Expertise

BOE Varitronix’s executive team boasts extensive industry experience and deep technological expertise.

  • The core management team members have over 10 years of industry experience, with prior roles within BOE Group.

Key leadership figures:

  • Mr. Gao Wenbao – Chairman of the Board, Executive Director, President, and Vice Chairman of the Executive Committee of BOE Group; Chief Executive Officer of BOE’s Display Business.
  • Mr. Su Ning – CEO of BOE Varitronix; also serves as Vice President of BOE Group.
  • Mr. Cheng Wei – Holds extensive management experience within BOE Group.

Academic Background of Management Team

BOE Varitronix’s core leadership members have strong academic credentials, with backgrounds in physics-related fields at the master's and doctoral levels.

  • Mr. Gao Wenbao and Mr. Su Ning both hold advanced degrees in physics, reflecting the company’s commitment to technological excellence and innovation.



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