Body Language for Brands & Business
Adrianne Carter
International Body Language Expert | TEDx Speaker | OSPA Award Winning Trainer | Creative Director for Brand Key Visuals
Welcome.
Welcome to the newsletter on the power of body language that will help you connect more with your consumers, colleagues, and clients!
In this edition, we'll be diving into the world of body language for brands and for businesses.
Body Language for Brand Marketing
Ready to level up your marketing game?
I'm here to help your brand craft emotionally captivating visuals that truly resonate with your audience! ?? By fine-tuning the body language of models to perfectly align with your brand's emotional objectives, we'll create a genuine emotional connection that'll have your consumers hooked! ????
Emotions shown in brand imagery can be a powerful tool for marketers
because they can influence consumers on a subconscious level, leading
to stronger brand associations and higher sales.
Using images in your brand and marketing content is a smart move. Here are some reasons why:
Catching Attention:
Photos are attention-grabbing and can quickly catch the viewer's attention. They can be used to create a visual hook that draws the viewer in and encourages them to engage with the ad or marketing content.
Communicating Messages:
Photos can be used to communicate complex messages in a simple and effective way. They can help to convey the brand's message or values, showcase the product or service being offered, and create a visual story that can resonate with the consumer.
Creating Emotional Connections:
Photos can make people feel something and make them feel like they know the brand. They can be used to create an emotional appeal that encourages the viewer to take action, whether that's making a purchase, sharing the content, or engaging with the brand in some other way.
Building Brand Awareness:
Photos can be used to build brand awareness by showcasing the brand's logo, products, or services in a visually appealing way. They can also be used to establish the brand's visual identity, making it easier for viewers to recognise and remember the brand.
Photos are a powerful tool in advertising and marketing because they let brands create a visual representation of their message, products, or services that can grab the viewer's attention and get them to act.
However, brands don't always get the body language and facial expressions as engaging as they could be...
Here's some analysis of the above POS image:
Body language in blue: Uncomfortable, a strong emotion.
Body language in pink: Uncertainty, hesitancy.
Facial expression: Disgust and smiling - mixed emotion
The disgust facial expression and a smile can sometimes appear simultaneously due to the complexity of human emotions and social communication. There are a few reasons why this might happen:
Based on the above reasoning, a genuine enjoyment smile would be more engaging for consumers.
Facial expression: Surprise and a social smile
Showing surprise in a photo can be a way to grab the viewer's attention and create a sense of intrigue or excitement. When people see an image of someone who looks surprised, they may naturally wonder what is happening in the photo or what caused the person to react in that way.
Additionally, surprise is a universal emotion that is easily recognized and understood by people from different cultures and backgrounds. This means that a photo that captures a surprising moment can be relatable and engaging to a wide range of viewers.
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Ideally, the genuine surprise should be accompanied by a genuine smile to maximise the emotional opportunity and benefit.
Social smiles are less engaging than genuine smiles because they are not a true reflection of a person's emotions. Social smiles are often used as a way to convey politeness or friendliness, even if the person doesn't actually feel happy or amused.
Genuine smiles, on the other hand, are a reflection of a person's true emotions and are often more engaging because they convey a sense of authenticity and sincerity. When someone genuinely smiles, their facial muscles engage in a way that cannot be replicated by a social smile. The corners of the mouth lift, the cheeks raise, and the eyes may crinkle, all of which create a more engaging and expressive facial expression.
Research has also shown that people are more likely to trust and connect with someone who is displaying a genuine smile. Genuine smiles are associated with positive emotions such as happiness, joy, and contentment, which can help to create a sense of warmth and approachability in a brand image.
Looking for some expert guidance on the images you're using for your
campaign? Whether you're already running a campaign or just starting
out, don't hesitate to reach out to me!
I can offer valuable insights on what your images may be communicating
to your audiences and help ensure your message is being received loud
and clear. So why wait?
Get in touch with me today!
+447841637558
Body language for Business
Nonverbal communication, which includes facial expressions, body language, gestures, and the tone of voice, can often convey more information than words alone.
In a business setting, being able to understand and interpret nonverbal cues can be crucial for building relationships, negotiating deals, and making important decisions.
Here are some specific reasons why nonverbal communication understanding is a key skill to have in business:
Building Relationships:
Nonverbal communication plays a significant role in building relationships with colleagues, clients, and partners. Understanding nonverbal cues can help you establish rapport, show empathy, and create a positive and engaging environment.
Enhancing Communication:
Nonverbal cues can convey emotions, attitudes, and intentions that aren't always easy to express through words alone. Being able to read nonverbal signals can help you understand what someone is really trying to say and respond appropriately.
Negotiation:
Negotiation often involves more than just the words spoken. Being able to read the other person's body language and facial expressions can help you figure out what they are interested in, what worries them, and if they are willing to compromise.
Decision Making:
Nonverbal cues can provide important information that can impact decision making. For example, a candidate's nonverbal behavior during a job interview can reveal their level of confidence, enthusiasm, and professionalism, which can be key factors in the hiring decision.
The other day, I talked to a client who had been to a workshop I had recently given on how to communicate effectively.
After the workshop, they found themselves in a networking situation and began discussing a current project with someone, hoping to generate interest.
However, my client noticed that the person's feet were pointed away from them, which is typically a clear indication of disinterest.
Consequently, they ended the conversation promptly and sought out someone who was genuinely interested in the topic.
By paying attention to nonverbal cues, my client was able to save time, energy, and uncertainty about the other person's potential interest.
News
On May 4th I'll be speaking at the Watch Me Think In Person event - How to avoid liars, lies and charlatans in your quest for the truth & trust
On May 17th, I'll be the keynote speaker at the Digital Print for Brand Success conference - Bringing Body Language to Life in Business
Are you currently planning a conference or event and looking for a lively and entertaining speaker who can educate and inspire your audience while also making it fun?
If you want to create a buzz and promote better communication, I might just be the perfect fit for your event!