Bobcat? excavators, raising the bar in 2016

The Bobcat? brand has long been synonymous with the skid steer loader market, which is unsurprising when you consider that Bobcat Company invented the skid steer loader and remains the number-one selling skid steer loader manufacturer in the global market today.

This is interesting when you consider what has happened to other brands that previously dominated their particular market space. Companies such as Nokia, IBM, Myspace and Kodak, all once iconic household names now relegated into obscurity when their products were reinvented and improved by a newer, more dynamic company. The difference between success and failure often comes down to staying relevant and being hungrier than the competition.

Somewhat overshadowed by their success in the compact construction loader space, is the Bobcat? excavator range albeit equally as good.

Click here to read more about these new products in the latest edition of Earthmoving Equipment Magazine. Or head over to Clark Equipment, the compact construction equipment specialists.