BOATPro Monthly Digest - February Edition

Welcome to the all-new BOATPro Monthly Digest, offering all the latest news and insights from the world of superyachting in a convenient bite-sized package.

Found exclusively on LinkedIn, this monthly news recap is based on insight from BOAT International‘s award-winning superyacht market intelligence platform, BOATPro.

Interested in learning more about BOATPro? Book a demo here.

“Willingness to buy is there”: boot Düsseldorf forecasts strong consumer engagement in 2024?

The 2024 yachting calendar started off strong with boot Düsseldorf in January – known as the world’s largest indoor yacht and water sports trade exhibition. According to Show Director, Petros Michaelidakis, the main takeaway this year pointed to especially high levels of consumer interest, setting the stage for plenty of retail activity. Click here for BOATPro’s full review, including the most notable launches and which socioeconomic factors are posing the biggest threat to the industry.?

The winners of the BOAT International Design & Innovation Awards 2024 crowned

This past month saw the winners of BOAT's Design & Innovation Awards revealed in a lavish ceremony in the alpine town of Kitzbühel, Austria. Attended by the industry's most celebrated designers, naval architects and shipyards, the awards recognise the very best in styling, innovative technologies and more. Click here or listen to our podcast below to meet this year's winners.

Industry movements?

There have been several key developments within the superyachting sector recently. Take a look at three events from this past month by clicking the images below.?

With news of a potential partnership between Sanlorenzo Yacht and Nautor Swan , BOATPro spoke exclusively to Nautor CEO Giovanni Pomati about his desire to expand the yard's efforts in research and development.??

Amid rumours of bankruptcy, BOATPro approached Silent Yachts for comment. The yard indicates how it plans to move forward with its restructuring.?

MarineMax ’s record quarter was despite a "challenging retail environment", which led the Group towards "more aggressive pricing actions than expected”.??

New Country Report: a closer look at the Taiwanese superyacht market?

This latest instalment of BOATPro’s new series offers exclusive, on-the-ground analysis of Taiwan’s burgeoning superyacht industry, with access to 98 per cent of the country’s current production. Among other insights, BOATPro discovered:?

• Taiwan has a total of 66 projects in development?
• 85% of the nation’s consumer market is attributed to the US (53%) and Australia/New Zealand (32%)?
• An insider’s take on the reality of a working relationship between Taiwan and China?

BOATPro subscribers can read the full report by clicking here, or if you would like to buy a copy of the Taiwan report, click here.

Brokerage spotlight: January in numbers?

Brokerage report: new year invites 121% spike in price drops?

Brokers seem eager to start fresh for the new year, evidenced by the generous number of price drops applied to yachts 24 metres and above in January 2024. Click here to read the full report, with data compiled by BOATPro.??

Expert Insight?

Sanlorenzo Yacht CEO Massimo Perotti shared his advice on how to anticipate the industry's rapidly developing market trends while also offering a glimpse into the yard's strategy for 2024...?

"The technology still needs to be tested of course, but I think in the next several years we could have a full range of alternative propulsion yachts."

Read the full interview here.??