Boathouse Capital Supports Associated Luxury Hotels International's Acquisition of 62Above

Boathouse Capital portfolio company Associated Luxury Hotels International (ALHI), a leading luxury global sales organization, announced the acquisition of marketing agency, 62ABOVE. The move aligns with ALHI’s strategic plan to expand its range of services to its 250 members and network of luxury clients.

Founded in 2020, and based in San Diego, 62ABOVE offers clients a comprehensive suite of marketing services including strategy, creative development, paid media, public relations, social media, and more. This partnership is expected to create value-added synergies across ALHI’s extensive international network.

?“We are excited that we can now offer 62ABOVE’s expertise and its full range of marketing,” said ALHI's CEO, Michael Dominguez. “62ABOVE completes a critical segment of our comprehensive service portfolio.”

?62ABOVE will continue to serve its current roster of clients while growing its book of business both within ALHI’s member and client network and outside of it. “The transition will be seamless for our clients. And we’re thrilled to work with ALHI to bring its research and insights to new and existing clients,” said 62ABOVE President/Chief Operating Officer, Greg Carson.

?ALHI’s leading research and data analysis in the meetings, tourism, and hospitality sectors will benefit many of 62ABOVE’s clients in the category. The combination of ALHI’s internationally recognized leadership in hospitality sales with 62ABOVE’s award-winning marketing expertise, creates natural synergies for both businesses, setting the stage for both businesses to flourish.?

?About Associated Luxury Hotels International: Associated Luxury Hotels International (ALHI) serves as a global sales organization (GSO) for its exclusive membership of the world’s most distinguished independently operated or owned hotels and resorts, cruise ships and DMCs within the meeting, incentive, convention and exhibition (MICE) marketplace. With a dedicated GSO team of nearly 80 professionals located among 26 offices across North America and Europe, ALHI delivers personalized service and connectivity to a select membership of over 250 luxury properties located worldwide. For more information, visit ALHI.com.

?About 62ABOVE: 62ABOVE is a full-service marketing agency that partners with companies seeking creative solutions to their business challenges. Fully integrated, the company provides a wide range of in-house marketing capabilities including creative, design, strategy, media planning and buying, public relations, social media, and digital solutions. The company has amassed an impressive list of clients including Qualcomm, Monterey County Convention & Visitors Bureau, Caesar’s Entertainment, Curio Collection Hotels by Hilton, the WD-40 Company, Baja California and more. Based in San Diego, 62Above is strongly committed to the environment, and is involved in a number of initiatives aimed at conservation and rehabilitation. For more information, visit 62ABOVE.com and follow on Facebook, Instagram and Twitter.