Boards & Marketers
Ali Salman
![Ali Salman]()
Ali Salman
Innovating Modular & Pre-Fab Solutions for Infrastructure, Energy, Mining, Housing, and Healthcare | Modular & Prefab Real Estate Development
Research? found that when marketers are on boards, there is a significant difference in firm outcomes—specifically, revenue growth.
Yet only 2.6% of firms’ board members have marketing experience. And in Fortune 1000 that ratio is even lower.
Marketers are skilled at integrating knowledge about environmental factors (e.g., economic trends, competitive intelligence, customer insights) with a firm’s internal competencies to develop demand-generating strategies.
Data indicates that having a marketing expert on the board was positively associated with revenue growth (5.8 percentage points higher thencompanies that didn't have a marketer on the board) - Source
Vice President at Cleanios Corporation
3 年Well that is an amazing stat, thankyou
MANAGING PARTNER AT GAMA JOBS||GET YOUR DREAM JOB WITH US|| HELPING PROFESSIONALS TO GROW|| WWW(DOT)GAMAJOBS(DOT)COM||
3 年Nice!!!