Board Pack or Ignore Pack?

For nearly 50 years Argos used to produce their famous printed catalogues. 20 million per edition at its height. Up to two thousand pages long. Not anymore though. The book of dreams is dead. 

Who killed it? We did. We stopped wanting what everyone else has. We want to be tastemakers not followers. And we want to do that online. The physical Argos catalogue simply became irrelevant and too expensive to justify. 

Focusing efforts on technology to evolve and give Amazon a run for their money has worked out well. Says Retail Week, ‘Argos has a company culture that is open to trialling new ideas as it seeks to become a digital leader embracing sector-transforming “technology and changing customer shopping habits”. 

You? Your board packs? Are they like the old Argos catalogue? Out of date the second they’re printed? Clumsy? Old-fashioned? 

And how much time is being taken up preparing them? 

Honestly… I’ve seen some packs 500 pages plus that took weeks to produce. Great ring bound tomes of dustry, hard to handle reportage. 

Why?

When executives can access the essential information throughout the month. Wherever in the world they are. And heaven knows we’ve all been scattered far and wide over recent times.

We’ve a client who used to prepare an Excel based board pack. It was viewed three, maybe four times per person around the board meeting. 

When we migrated it to Power BI and automated the process not only is it prepared in minutes, viewings leapt to more than 16 a month.  

More interaction, more insight.

And that means more problems can be intercepted and more opportunities explored.

Board packs are important, Power BI board packs are importanter :)