On Board #08 - 3 Quick Tips to Sell More Black Friday Deals as a SaaS Business

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3 quick tips to sell more deals as a SaaS business this Black Friday ??

Black Friday is almost upon us...

Thousands of people will be out looking to save money on all kinds of products, and you might see something similar to this in a shopping mall nearby:

And even though people won't climb on top of each other for SaaS products, a significant part of your audience will not say?no?to a sweet deal.

I know I won't???

So, create a Black Friday coupon code for your SaaS product, and get started by using?these three tips to sell more this year:

1- Make them an offer they can't refuse

This sounds pretty obvious, but it's important.

Even if you're cutting your prices significantly for your users with your Black Friday deal, they need an offer so good that they can't help but buy.

?? Analyze your top competitors' prices and come up with the?best offer?in your niche. This way, even if your potential customers don't immediately need your product,?they won't want to miss out on the deal of the year.

2- Promote on your website and in your app to close more deals

Most of the sales you'll get from a Black Friday deal will be your website visitors or freemium/free trial users that are already considering buying your product.

They have already made a pros-cons list of buying your product vs your competitors,?and a sweet BF deal will add a heavy bullet to the pros side.

Yes, you will sell your product for less money to potential customers who would have bought it without the discount, but this way you will convert more and convert faster, getting more exposure (and revenue) in a much shorter time period.

?? Set up promotional content in your app and on your website using UX patterns such as notification banners and announcement modals.

Here's an example of a simple announcement modal:?????

And here's a website notification banner:?????

I've created both of the elements above with?UserGuiding, in less than 5 minutes?combined.?Did you know we're also running 50% off on all our plans?

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3- Get your deal on Black Friday SaaS Deals lists out there

To look for a BF deal on video games, you'd open up Steam, and for any physical product you'd go over to Amazon.

But where can you go to look for Black Friday deals in SaaS?

A lot of businesses are trying to tackle this problem by creating?deals lists for Black Friday every year.

A lot of SaaS users browse these lists and find sweet deals with some of the lists having hundreds of products.

?You can start by adding your deal to?our list, which ranks high on the biggest keywords and generates thousands of clicks on Black Friday every year.

The clicks have already started to come in: ??

You can use this form to submit your deal to our list in less than 2 minutes. ????

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What else are you doing this Black Friday to sell more deals? Hit me up on LinkedIn, and let's talk,?we might make a part 2 for this newsletter together!???

Selman

Growth at UserGuiding