#BNF Episode 3 - Ai vs. SEO Bettle for Ranking
Igor Mihaljko
SME Engineer Architect | Azure AD, Cloud Migration, Intune,Ai??,Between Now & Future ??? #BNF
Reading time for "Between Now and Future" - Episode 3 is approximately 4 minutes.
Who’s Really in Control?
Let’s talk about something that’s been on every digital marketer’s mind lately: the AI vs. SEO showdown. Have you ever wondered if the days of meticulously optimizing every single webpage for Google’s mysterious algorithms are over?
Or is AI just the latest buzzword, making us all scramble to keep up without really understanding what’s happening behind the scenes?
Picture this: it’s 2010, and you’re stuffing your website with keywords like “best pizza Chicago” on every page, hoping to catch Google’s eye. And hey, it worked! Back then, SEO was like a recipe—follow it step by step, and you’d bake a deliciously high-ranking website. But fast forward to today, and suddenly, it’s not just about keywords anymore. Now, AI is in the mix, and it’s like the recipe just has a secret ingredient that changes everything.
You’ve probably heard the buzz around AI tools that can generate content faster than you can say “meta description.” Sounds amazing, right? But here’s the kicker: while AI might be cranking out blog posts and optimizing on the fly, are we losing the art of genuine connection with our audience? I mean, can a machine understand the nuances of human emotion, humor, or the perfect timing for that cheeky joke in your copy?
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Think about it—AI is getting better at predicting what users want, sure. But SEO isn’t just about predicting; it’s about engaging. It’s about understanding that someone searching “how to rank higher on Google” is asking, “How do I stand out in a sea of endless content?” And that’s something AI can’t fully grasp. At least, not yet.
Remember when voice search first became a thing, and everyone thought it was the death of traditional SEO? Well, we adapted, didn’t we? And now, we’re facing a similar situation with AI. It’s not about choosing sides—AI or SEO. It’s about learning how to make them work together, like a well-oiled machine (pun totally intended).
So, where does that leave us? Should we just hand over the reins to AI and let it take control? Or should we stick to our SEO roots, fine-tuning every little detail by hand? Maybe the real answer lies somewhere in between—leveraging AI to handle the grunt work while we focus on the creative, human side of things.
At the end of the day, SEO and AI are like two heavyweight champions in the ring. Each has its strengths, but neither can claim total victory. It’s up to us to decide how to play the game. The question is, are you ready to embrace the challenge, or will you let AI take the lead?