BMW, Manga and Esports Storytelling
The latest episode of eSports iQ podcast series explores BMW's "Heroes of Rivalry" manga series - created in partnership with leading esports teams including: Cloud9, Fnatic and G2 Esports. Topics covered:
- How BMW employs manga to weave its brand into the fabric of esports
- Why storytelling is the key to success in esports marketing
- What esports organizations and companies can learn from non-endemic brands like BMW.
Previous episodes (in video format) are hosted on our YouTube channel.
The podcast is also available on Apple, Google and Spotify.
Enjoy!